stand out from the crowd.

A common mistake which job seekers make is spending too much time finessing their resumes and forgetting to include a cover letter as part of their application. As a job seeker, you should never neglect to include a cover letter. Cover letters are often the single most under-utilised tool in a job seekers arsenal. Understanding the secrets of how to write a great cover letter is almost as important as your resume itself.

Although you may hate the thought of having to write one, your cover letter provides you with the perfect opportunity to summarise specifically what makes you stand out as the number one applicant for the job you are applying for. It is here that you can outline to your potential employer what makes you a great fit for both the role and the company - where you can express your personality and give the hiring manager an idea about you as a real person, not just your skills and expertise. Writing a poor cover letter (or even worse, not writing one at all) can impact negatively on how your resume is perceived.

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