We ask the respondents to think about their ideal employer and also their current employer, and to rank the most important elements that this organisation should definitely have or that they consider it to have. All the options are HR related, such as work-life balance or training. The results of this section allow us to have insights of what are the main drivers of a job decision per region, country, age, education, gender and specialisation.
The second section of the research is where we identify the most attractive sectors and companies, based on the respondents perceptions. To get these results, all countries provide a certificated database of their top 75 companies, based on the number of employees. This list includes Randstad clients, but that is not considered, the criteria is only related to the number of registered employees. This 75 list per country will be ranked in awareness and attractiveness. Awareness is only considered to assure that there is enough data about the company, so we can value how attractive this company is. In Australia, results from brands with less than 20% awareness are not considered, due to the size of the sample.