be a talent magnet, build a standout brand.

Randstad's insights into employer branding provide organisations with the latest trends, sharp observations and a vision on what having a strong employer brand means.

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employer brand research award.

congratulations to Qantas, Epworth HealthCare and Apple, our top three winners for the Randstad Award 2019! 

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randstad employer brand research

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Employee Experience: The First Step in The Customer Journey, will help you build a better employee experience to attract, engage and retain the best talent for your organisation.

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randstad employer brand research

about the employer brand research

Every year, we conduct research on a host of topics and across a number of geographies. The employer brand research dives into what people find attractive in an employer, zooming in on preferred companies, sectors and the desired 10 key attributes including salary, career progression, and training.

employer brand research.

The world’s largest independent employer branding research provides localised insights into worker drivers, motivators, and preferences in 30 countries. Find out more in the 2019 research.

our research.

  • who takes part?

    We currently undertake the research in 30 countries across Europe, Asia-Pacific and the Americas. To ensure the research is objective, we select the 150 largest companies in each of those chosen countries. The selection criteria is companies with more than 1,000 employees. This list is presented to a representative cross section of relevant respondents based on region, age and gender; 10,000 members of the general public, between the ages of 18-65. There is a slight emphasis towards respondents under 40 as the survey's main target audience are potential employees (in very small countries, the number of selected companies is 75 and the number of respondents is 4,000).

  • what makes it different?

    Unlike similar surveys, we do not invite HR officers, staff members or experts to take part in the survey - this guarantees maximum objectivity. The respondents are asked to identify the companies they recognise and to indicate whether or not they would like to work for them. In the next step, they evaluate the relative attractiveness of each of the selected companies based on 10 key factors including salary and benefits, work atmosphere and job content.

An employer brand represents the image a company projects as a potential employer. If you have a strong employer brand and unique value proposition, your company is considered a distinctive place to work, with attractive brand values and career prospects. In today's fiercely competitive job market, establishing and maintaining a consistent employer brand is a crucial tool for attracting and retaining the right kind of talent in the long-term.

randstad employer brand research

recognising the best of the best.

Based on the research, we recognise the most attractive employers, and present them with the Randstad Award.

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request the 2019 employer brand research report. 

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