work has changed. discover the impact on your workforce
Knowing what new employees seek for in a company can make the difference in attracting and retaining your workforce. Learn about this and more in our newest Randstad employer brand research report 2021.
Find out who the star performers are and what people find attractive in an employer for the industries below.
who takes part?
We currently undertake the research in 34 countries across Europe, Asia-Pacific and the Americas.
For Australia, 75 of the largest private businesses are included in our research, alongside a handpicked sample that gives a fair representation of the nation’s employers. This list is presented to a representative cross section of relevant respondents based on region, age and gender; 6,850 members of the general public, between the ages of 18-70. There is a slight emphasis towards respondents under 40 as the survey's main target audience are potential employees.
what makes it different?
Unlike similar surveys, we do not invite HR officers, staff members or experts to take part in the survey - this guarantees maximum objectivity. The respondents are asked to identify the companies they recognise and to indicate whether or not they would like to work for them. In the next step, they evaluate the relative attractiveness of each of the selected companies based on 10 key factors including salary and benefits, work atmosphere and job content.
australia in focus.
Our research shows the perception of Australian’s towards your company and how you are performing against other organisations in your market. Empowered with these insights you can improve your attraction, retention and overall employer brand strategy.
attract and retain talent.
The world’s largest independent employer branding research provides localised insights into worker drivers, motivators, and preferences in AU. Find out more in the 2021 research.