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We currently undertake the research in 33 countries across Europe, Asia-Pacific and the Americas. To ensure the research is objective, we select the 150 largest companies in each of those chosen countries. The selection criteria is companies with more than 1,000 employees. This list is presented to a representative cross section of relevant respondents based on region, age and gender; 10,000 members of the general public, between the ages of 18-64. There is a slight emphasis towards respondents under 40 as the survey's main target audience are potential employees (in very small countries, the number of selected companies is 75 and the number of respondents is 4,000).

Unlike similar surveys, we do not invite HR officers, staff members or experts to take part in the survey - this guarantees maximum objectivity. The respondents are asked to identify the companies they recognise and to indicate whether or not they would like to work for them. In the next step, they evaluate the relative attractiveness of each of the selected companies based on 10 key factors including salary and benefits, work atmosphere and job content.