The year 2024 beckons with promises and challenges, and as we peer into Queensland's employment market, we find ourselves navigating a landscape of unparalleled dynamism. Queensland, with its diverse industries and vast geography, presents a unique canvas for examining the ebb and flow of opportunities and obstacles that lie ahead.

challenges and opportunities ahead: job seekers

For job seekers in Queensland, 2024 will be marked by a fusion of technological advancements, shifting skill demands, and heightened competition. As the lines between human and artificial intelligence continue to blur, technology will play an increasingly pivotal role in recruitment. 

We see organisations adopting tech-driven strategies for candidate sourcing and assessment, a trend that, while promising efficiency, also raises questions about bias and job displacement. In the era of AI-driven candidate screening, ensuring fairness and objectivity is paramount.

The skills gap, a topic that has loomed over the job market in recent years, remains a formidable challenge. Job seekers need to align their skill sets with shifting demands, and businesses must become more discerning in their hiring practices.

In the quest for coveted roles, we observe a trend of heightened competition. Sought-after industries and businesses with a strong employer brand are attracting a swarm of applicants, intensifying the competition for these positions. Navigating this landscape will require job seekers to distinguish themselves through adaptability, skill development, and strategic job searches.

Forward-thinking government departments and commercial organisations are increasingly investing in upskilling and development programs. Whether internal or external to the organisation, learning and development initiatives create pathways to acquire the skills necessary for ongoing career development.

We see ongoing roles for those looking to venture into industries such as technology, healthcare, manufacturing, and construction across Queensland.

The rise of the hybrid working model is another noteworthy trend. With the size and diversity of Queensland's landscape, remote work is becoming more acceptable than ever before. This shifting work arrangements opens up new possibilities for job seekers, particularly in regional and remote areas.

Yet, it is not all smooth sailing. Queensland faces a housing challenge, exacerbated by the influx of people from overseas and interstate since the pandemic. This housing shortage is particularly pronounced in areas where industries demand remote placements. While the employment market thrives, the lack of affordable housing is a pressing issue that needs addressing.

Population surges, particularly in areas such as the Gold Coast and Sunshine Coast, bode well for the economy, yet the rental market has been stretched to its limits. In regions where tourism and hospitality reign supreme, the imbalance between wages and living costs presents a significant hurdle.


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insights for business leaders

For business leaders in Queensland, 2024 will be a year of strategic pivots and adaptability. Talent retention remains a critical concern, as organisations constantly grapple with their best employees being lured away. Our Randstad Employer Branding Report underscores the importance of offering attractive salary and benefits, a strong work-life balance, a great atmosphere as well as learning and development opportunities to retain top talent.

While salaries may not soar to the same heights as in previous years, the challenge of attracting and retaining exceptional employees persists. This is exacerbated by the tight labour market, where the best and brightest are frequently approached by rivals.

Another challenge that business leaders face is managing remote teams effectively. Creating a cohesive team culture in a virtual environment demands innovative solutions and a deep commitment to employee health and well-being. The ability to foster a sense of belonging and motivation in a remote workforce will be paramount.

Diversity and inclusion continue to be a focal point for businesses. Ensuring that remote employees feel part of a team and that differences are valued remains a priority. Embracing diversity means not just talking the talk, but also walking the walk.

Business leaders have a golden opportunity to harness technology for more efficient and effective operations. Tech integration can enhance engagement and productivity, making it a cornerstone of successful leadership in 2024. Additionally, tapping into the global talent pool to bring in diverse perspectives and skills will be a strategic move for growth-oriented organisations.

The definition of leadership is also evolving rapidly. The pandemic has shown us that leaderships not confined to the extroverted "people" of the past. The ability to connect, read, and engage with employees in a virtual environment is a skill that leaders must cultivate. The arrival of multiple generations in the workforce also requires leaders to adapt and tailor their approaches to suit diverse preferences and work styles.

where are the biggest opportunities in queensland next year?

Queensland's employment landscape in 2024 offers a promising outlook for several sectors. Healthcare, technology, manufacturing, construction, renewable energy, and sustainability are poised for substantial growth. These industries are at the forefront of innovation and transformation.

Healthcare remains a critical area with significant demand, especially in regional and remote locations. Doctors, nurses, and allied health professionals are in high demand, as are aged careworkers and educators. The allure of metro cities competes with the appeal of working in Queensland's regional and remote areas, making talent acquisition a challenge.

Renewable energy and sustainability initiatives are on the rise, but businesses in this sector are still defining their workforce needs. As the industry matures, it will offer exciting prospects for those with adaptable skills.

healthcare report
healthcare report

predictions for the world of work

The integration of AI and automation into the workforce will continue to transform job roles, rather than replace them entirely. Organisations are increasingly exploring how technology can enhance efficiency and productivity. While AI and automation have been discussed for years, their tangible impact is now taking shape.

Skills-centric hiring is set to gain momentum. Qualifications may take a back seat to skills and experience, especially as job roles evolve rapidly. Adaptability and the ability to learn and apply new skills will be highly valued attributes.

Renewable energy, sustainability, and environmental practices will reshape business operations. Organisations will grapple with sustainability as an essential component of their strategies, and this will create new roles and opportunities. The concept of "and" rather than "or" will be central to business practices. Tenders, bids, grant applications and reporting will increasingly demand sustainable business practices. Social procurement, corporate social responsibility, and social impact on local communities will all become critical considerations for businesses. Incorporating sustainability into business practices is now not only a moral imperative but also a key to long-term success.

Employee health and well-being will continue to be a prominent focus. Younger generations, in particular, are driving conversations around mental health support and therapy. Organisations are recognising the importance of offering resources and creating supportive environments for their employees. The stigma that once surrounded mental health issues is gradually dissipating,making it more acceptable for individuals to seek help and openly discuss their well-being. The emphasis on mental health in the workplace isn't just a matter of compassion; it makes good business sense. Employees who feel supported holistically are more likely to be productive and engaged, which ultimately benefits the organisation.

navigating queensland's evolving employment landscape

Queensland's employment market in 2024 will be a landscape of contrasts, filled with both challenges and opportunities. As we approach the 2032 Olympics, the Sunshine State is set to receive an influx of investment, making it an exciting place to live and work. However, it's essential for both job seekers and businesses to adapt to the changing dynamics of the workforce.

Job seekers need to be open to unconventional paths, embrace the power of adaptability, and explore opportunities beyond their comfort zone. Queensland's evolving business ecosystem offers a wealth of possibilities for those willing to seize them.

Business leaders need to prioritise employee well-being, tap into ‘outside the box’ talent, and embrace technology to enhance productivity. The future of work is dynamic, and organisations that adapt and innovate will thrive.

Over the next decade, Queensland will be at the forefront of change, and it's crucial we stay open to the unique opportunities that will arise. I invite you to explore the insights and strategies in this report that will help you navigate this dynamic landscape successfully.

Queensland's future is bright, and it's up to all of us—job seekers, business leaders, and stakeholders—to shape it into a vibrant, inclusive, and prosperous place to work and live.

top tips for 2024: navigating the queensland job market

As we traverse the multifaceted terrain of Queensland's employment market in 2024, both job seekers and businesses can benefit from a set of strategic principles:

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about the author
A photo of Kerry McQuillan
A photo of Kerry McQuillan

Kerry McQuillan

director, randstad australia