In this pivotal role, you will be instrumental in developing and implementing marketing plans and activities that enhance brand health metrics, increase sales, and boost customer loyalty. You'll ensure brand consistency across all touchpoints, reporting directly to the Group Manager, Brand, Content and Marketing Communications.
Your Responsilbities:
- Shape Brand Strategy: Support the implementation of comprehensive brand strategies for a portfolio of brands, ensuring alignment with business objectives and company goals.
- Market Insights: Conduct thorough market research and competitor analysis to inform compelling brand positioning and messaging.
- Ensure Consistency: Collaborate seamlessly with cross-functional teams, including product, customer, P&C, and corporate affairs, to guarantee brand consistency and alignment across all communications.
- Define Brand Identity: Develop and manage brand guidelines, tone of voice, and visual identity to maintain a cohesive and impactful brand presence.
- Execute Campaigns: Plan and execute impactful marketing campaigns across multiple channels (digital, social, advertising) to drive brand awareness, engagement, and conversion.
- Analyze & Optimize: Analyze campaign performance, providing valuable insights and recommendations for continuous improvement.
- Budget Management: Manage and optimize brand budgets to achieve key ROI targets.
- Stakeholder Engagement: Foster strong relationships with internal stakeholders, external partners, and agencies.
Your Skills & Experience:
- 4-6 years of proven experience in Brand Management, Marketing, or Advertising, with a preference for experience within the financial services industry.
- Relevant tertiary qualifications in Marketing, Communications, Business, or equivalent.
- Brand Leadership: Demonstrated leadership in brand strategy, identity, and architecture.
- Strategic & Creative Mindset: Excellent communication and interpersonal skills, adept at influencing diverse stakeholders, combined with strong strategic thinking, creativity, and storytelling abilities.
- Communication Skills: Ability to communicate in a voice aligned to brand tone of voice, and expertise in writing and interpreting marketing briefs.
- Organizational Prowess: Strong organizational and project management skills, with a proven track record of managing multiple projects, prioritizing tasks, and meeting deadlines with attention to detail.
- Data-Driven: Proficiency in data analysis to inform brand strategy and campaign effectiveness.
- Customer Focus: A customer-centric approach with a strong orientation towards performance and accountability.
- Adaptability: A continuous improvement mindset and the capacity to adapt and learn in a complex environment.
Your benefits:
- Exceptional Work/Life Balance: We encourage and support flexibility.
- Vibrant Culture: Our close-knit team is fun and friendly with social events from time to time.
- Prime Location: Our head office is located in Sydney.
- Innovative Company: Take pride in joining an innovative company that is a leader in the financial services sector.
- Company Benefits and Perks: This role includes competitive company benefits and perks.
Your next step
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV to brendan.burke@randstad.com.au or call me now on 0431564388 to discuss your next role.
If this job isn't quite right for you but you are looking for a new position, please contact me for a confidential discussion about your career.
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
