a partner for talent in marketing and communications.

Jobs in marketing and communications focus on promoting brands, engaging audiences, and delivering clear and effective messaging across various channels. These roles are important in both public and private sectors, with professionals spanning industries such as retail, health, finance, technology and mining. Some common job titles include marketing coordinators, public relations officers and brand managers. Other roles in the field include content creators and corporate communications managers. Day-to-day tasks often involve developing strategy, executing campaigns and managing digital or social media channels.

Marketing and communications refers to the strategic processes organisations use to promote their products, services or brands while effectively engaging with their target audience. This broad sector combines creative and analytical approaches to build awareness, drive customer engagement and support business objectives through various channels. Professionals working in marketing and communications roles are responsible for creating clear and consistent messaging, developing campaigns and conducting market research to better understand the needs and behaviours of customers.

Marketing involves promoting products or services that drive customer engagement and sales. It focuses on activities such as market research, advertising, campaign strategy and branding. Communications, on the other hand, focuses on managing the flow of information between an organisation and its stakeholders. It includes media or public relations, corporate messaging, crisis management and internal communication. In essence, marketing is typically customer-facing and revenue-driven, while communications supports brand reputation, transparency and trust. These two functions often work closely together to ensure consistent messaging across all channels.

As a communications manager, you shape how organisations communicate with both internal and external audiences. You develop and implement strategic communication plans that align with the organisation's goals and brand identity. Typical duties include overseeing media relations, preparing press releases and managing the company's social media presence. You may also coordinate internal communications to ensure cross-departmental alignment. In larger organisations, communications managers often lead a team and collaborate closely with marketing, HR and executive leadership to maintain a consistent voice and reputation.

The average communications manager salary in Australia is around $130,000 per year. In an entry-level position, you can expect to earn a salary of approximately $120,000 annually. However, as you gain more experience and build your professional skills and qualifications, your earning potential increases. In fact, some communications managers with extensive experience and leadership responsibilities may earn over $140,000 per year, particularly in large organisations or high-demand industries.

Having a communications degree prepares you for various communications jobs in both the private and public sectors. You can pursue roles such as communications officer, media advisor, digital content producer, marketing coordinator or public relations specialist. A degree in communications also provides you with a strong foundation for careers in journalism, brand management and corporate communications. Many professionals in this field go on to advance their careers by specialising in areas such as crisis management, reputation strategy or executive communications.

Remuneration for marketing jobs varies significantly depending on the industry, location and level of experience. Entry-level positions, such as marketing assistants or coordinators, generally offer a solid starting salary and provide you with valuable on-the-job training. With experience, you can move into specialised roles like marketing executives, digital marketers or brand managers, and your earning potential increases. Senior positions, such as marketing manager, communications director or head of marketing, are known to come with highly competitive salary packages and additional benefits.

As a public relations (PR) manager, you are responsible for managing an organisation's reputation and ensuring its messaging is consistent and positively received by the public, media and stakeholders. Some typical duties include developing and executing PR strategies, coordinating press events, and maintaining strong relationships with journalists and media outlets. As a PR manager, you may also oversee crisis communication, monitor media coverage and provide guidance to the company's senior management team.