why is an employer brand important to an organisation?
An employer's brand is essential to an organisation in the same way someone’s reputation is important to them.
People work hard in their personal and professional lives to influence how others perceive them, as it allows them to do what they want to do and achieve what they want to achieve.
Research shows that having a strong employer brand can make it easier for companies to attract and retain good people, which has a commercial benefit through reduced recruitment costs.
Additionally, if people are happy with their company, they are less likely to worry about some of the little day-to-day challenges we all face in our working lives and focus on the bigger picture. They will be more productive, which also delivers a commercial benefit.
Every organisation has an employer brand, whether they try to influence it actively or not.