why is an employer brand important to an organisation?
An employer brand is important to an organisation in the same way someone’s reputation is
important to them. People work hard both in their personal and professional lives to influence
how others perceive them, as it allows them to do what they want to do, and achieve what they
want to achieve.
Research shows that having a strong employer brand can make it easier for companies to attract
and retain good people which have a commercial benefit through reduced recruitment costs.
Additionally, if people are happy with their company, they are less likely to worry about some of
the little day-to-day challenges all of us face in our working lives and focus on the bigger picture.
They will be more productive which also delivers a commercial benefit.
Every organisation has an employer brand whether they chose to actively try and influence it or not.
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