As we navigate through 2024, HR leaders must stay ahead of the curve by understanding which industry sectors are capturing the attention of potential employees. According to the 2024 Randstad Employer Brand Research, certain industries are emerging as top talent magnets based on worker perceptions in Australia. This blog will spotlight these standout sectors, delve into why they are viewed as attractive, and provide valuable insights to help HR professionals position their organisations to attract and retain the best talent.

the top 10 most attractive industries in 2024

  1. Construction (54%)
  2. Transport & Logistics (54%)
  3. Human Health and Social Work Activities (52%)
  4. Education (51%)
  5. Public Sector (51%)
  6. Mining and Quarrying (51%)
  7. Retail (48%)
  8. Insurance (47%)
  9. FMCG (47%)
  10. Arts, Entertainment & Recreation (47%)
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construction and transport & logistics

Booming with job opportunities, the construction and transport & logistics sectors are the most attractive industries to work for in Australia. Workers perceive the construction sector as stable with potential for growth, offering job security, competitive salaries, and a dynamic work environment that attracts employees.

The transport & logistics sector showcases the industry's robust infrastructure and opportunities for career growth. The sector's critical role in supply chain management and infrastructure development ensures its attractiveness to job seekers. The dynamic nature of the work provides a variety of roles and career advancement opportunities.


The healthcare sector is increasingly attractive due to its essential role and the increasing focus on health and well-being. This industry is highly appealing because it offers the chance to make a meaningful impact on people's lives daily, providing a sense of purpose and fulfilment that is hard to match. The demand for healthcare professionals is consistently high, ensuring job security and stability.

Additionally, the healthcare sector is known for robust training programs and clear career progression paths. Continuous professional development is a cornerstone of the industry, with many organisations offering ongoing education, certifications, and specialised training to keep employees up to date with the latest medical advancements and practices.


The education sector offers a unique blend of stability, purpose, and continuous professional development, making it an attractive industry for many job seekers. One of the primary appeals of working in education is the intrinsic reward of shaping future generations. Educators and support staff can make a lasting impact on students' lives, fostering a sense of purpose and fulfilment.

Job security is another significant factor. Education is a foundational sector in any society, and there is always a demand for qualified educators and administrative professionals. This stability is especially attractive in uncertain economic times. The sector also places a strong emphasis on continuous professional development creating a culture of lifelong learning. And the supportive community environment within schools and educational institutions also adds to the overall job satisfaction.

public sector

The public sector is widely regarded as an attractive industry due to its inherent stability, comprehensive benefits, and the opportunity to make a meaningful impact on society. One of the primary appeals of working in the public sector is job security. Government positions are often less susceptible to market fluctuations and economic downturns, providing employees with a sense of stability that is highly valued in uncertain times.

The public sector is also known for its commitment to work-life balance. Many government roles offer flexible working hours, generous leave policies, and the possibility of remote work, helping employees to maintain a healthy balance between their professional and personal lives. Professional development is encouraged, and public sector employees often have access to training programs and educational opportunities that help them advance in their careers. The opportunity to serve the community and contribute to the public good is another compelling reason why many choose to work in the public sector. 

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male and female talking and having a laugh while walking outside between office buildings


The mining sector is an attractive industry for several reasons, primarily due to its high earning potential, job security, and the unique opportunities it offers for career growth and development. One of the most significant draws to the mining industry is the high salaries and substantial benefits packages. Workers in this sector often receive above-average wages, which can include bonuses and incentives tied to performance and productivity.

Job security is another key factor making the mining sector appealing. As a critical industry that supports various other sectors, mining plays a vital role in the economy. The mining industry also provides unique and challenging work environments, and robust career advancement opportunities. Companies in this industry often invest heavily in their workforce through training programs and professional development, with a clear pathway for progression, and opportunities to move into specialised roles, management, and leadership positions.

Furthermore, the mining industry is known for its strong sense of community and camaraderie among workers. This close-knit environment can enhance job satisfaction and create a supportive workplace culture.


The retail sector is attractive due to its dynamic and fast-paced environment, which offers a wide range of job opportunities from entry-level positions to management roles. The sector is known for its flexibility, with many roles offering part-time and flexible working hours, making it ideal for those seeking work-life balance. Additionally, retail jobs often come with employee discounts and incentives, which can be a significant perk. Career progression is also a strong feature in retail, with many companies offering clear pathways for advancement and professional development programs.


The insurance sector is appealing due to its stability and the comprehensive benefits it offers. Employees in this industry often enjoy competitive salaries, robust health insurance plans, retirement benefits, and performance bonuses. The sector also emphasises professional development, with many companies providing ongoing training and opportunities for certification and advancement. The nature of the work, which involves helping individuals and businesses manage risk and recover from losses, can be highly rewarding and fulfilling.

FMCG (fast-moving consumer goods)

The FMCG sector is attractive for its innovation and rapid pace. It offers a broad range of career opportunities in areas such as marketing, sales, supply chain management, and product development. The sector is known for its competitive salaries and benefits, as well as its focus on professional growth. Companies in the FMCG industry often invest heavily in employee development through training programs and career advancement opportunities. The fast-paced environment and the opportunity to work with well-known brands add to the sector's appeal.

arts, entertainment & recreation

The arts, entertainment, and recreation sectors are highly attractive due to their creativity and diversity. Jobs in these industries often involve working in vibrant, inspiring environments, whether in performance, production, management, or support roles. Employees in these sectors can find great satisfaction in contributing to cultural and recreational experiences that enhance the quality of life for individuals and communities. The sectors also offers flexibility, with many roles providing part-time or project-based work. Additionally, the opportunity to collaborate with talented individuals and the potential for public recognition can be significant draws.

competing across sectors

The differences in attractiveness between all top 10 industry sectors in Randstad’s 2024 Employer Brand Research were tight, meaning that employers are competing not only within their own sector but also with multiple other sectors when it comes to attracting talent. This competitive landscape requires HR leaders to be strategic in positioning their organisations as desirable places to work.

Understanding why these sectors are attractive can help HR leaders benchmark their own practices and strategies. By aligning more closely with the attributes that make these industries appealing, HR leaders can better attract and retain top talent.


The insights from the 2024 Randstad Employer Brand Research highlight the most attractive industries based on worker perceptions in Australia. HR leaders should use this information to evaluate their current positions and make strategic adjustments to enhance their organisation's appeal. By focusing on work-life balance, competitive compensation, job security, training, equity, and creating a supportive work environment, HR leaders can attract and retain top talent, ensuring your organisation remains competitive in 2024 and beyond.

For more employer branding insights and to request your copy of the 2024 Randstad Employer Brand Research Report go to:

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