In Australia's competitive banking and finance sector, a high salary has long been the primary tool for attracting top talent. While compensation remains a crucial factor, our 2025 Market & Salary Report reveals a significant shift in candidate priorities. Today, a compelling salary offer is merely the entry ticket; it's the broader value proposition that truly wins the best professionals.
The data shows that in a market defined by rapid digital transformation and evolving regulatory demands, candidates are looking for employers who invest in their future. They are critically evaluating what a role offers beyond the remuneration package, asking questions about growth, purpose, and culture.
Drawing on deep industry insight, Gary Anastassiou, State Manager for Banking & Financial Services, notes,
“While these salary benchmarks are crucial, they tell only part of the story. The most successful employers are those who build a compelling value proposition that goes beyond pay. Candidates today are looking for clear career progression, investment in their development, particularly in AI and digital literacy and a culture that supports flexibility and innovation.”
This means that to attract and retain top-tier talent, organisations must focus on three key pillars:
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career progression:
Professionals want to see a clear and achievable path forward. They are drawn to organisations that provide mentorship, transparent promotion pathways, and opportunities to take on new challenges.
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professional development:
In a sector being reshaped by technology, a commitment to upskilling is non-negotiable. Employers who offer training in high-demand areas like Generative AI, data analytics, and digital transformation are seen as leaders who are investing in the long-term success of their people.
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a modern workplace culture:
A positive and supportive culture is paramount. This includes offering genuine work-life balance, embracing flexible work models, and fostering an environment where innovation and diverse perspectives are valued.
In 2025, the organisations that thrive will be those that understand this fundamental shift and build an employee experience that is as rewarding as the salary they offer.
Are you building a value proposition that truly resonates with top talent?Download the 2025 Banking & Financial Services Market & Salary Intelligence Report to understand the market's new expectations.
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