We've partnered with a rapidly growing IT consulting and managed services firm that's looking for a driven, hands-on Marketing Manager to own their lead generation and brand evolution. If you're an ambitious marketer with a proven track record in the IT space and you thrive on delivering measurable results, this is your opportunity to make a significant impact.
This is a standalone role where you'll build and execute the marketing function, working closely with their sales team to drive pipeline and revenue.
What You'll Do:
... Lead Generation Campaigns: Design, execute, and optimize end-to-end quarterly campaigns focused on generating qualified leads for the sales team.
Sales Enablement: Create essential content and materials (case studies, presentations, landing pages, LinkedIn posts) that directly support outbound sales efforts.
Brand & Content Management: Evolve the brand voice, maintain their website, and develop compelling content across various channels.
Event Marketing: Manage their presence at industry events and webinars, ensuring effective pre- and post-event engagement to capture leads.
Performance Tracking: Own marketing performance reporting, define KPIs (SQLs, meetings booked), and iterate based on data to achieve targets.
System Implementation: Take the lead in setting up and optimizing marketing systems, including HubSpot and Apollo.
What We're Looking For:
Proven Campaign Success: Demonstrated ability to design and execute successful marketing campaigns that deliver measurable outcomes, ideally in the IT sector.
Results-Oriented: A strong focus on KPIs and a history of achieving lead generation and pipeline goals.
Hands-on & Autonomous: You're a self-starter who thrives in an autonomous role, capable of building structure and taking initiative.
Sales Collaboration: Experience working directly with sales/outbound teams in a fast-paced, feedback-driven environment.
Content & Copywriting Skills: Strong ability to create clear, effective marketing messages and content.
IT Industry Experience: Prior experience in the IT services, consulting, or technology industry is essential.
Melbourne Based: Available to work 3-4 days per week from their Melbourne office (St Kilda Road/CBD surrounds).
What's On Offer:
Significant Impact: This is your chance to build and lead the marketing function, directly influencing company growth.
Autonomy & Ownership: You'll have the freedom to define strategies and execute, with full backing.
Competitive Salary: $100,000 - $120,000, with the potential for performance-based incentives tied to lead generation and campaign outcomes.
Dynamic Environment: Join a growing, boutique consulting firm of 35 people with an entrepreneurial and direct culture.
If you're an ambitious IT marketer ready to own your results and drive real business growth, we want to hear from you.
For a confidentail discussion, please contact Julia at julia.beaconsfield@randstad.com.au
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
