employer branding research
The Randstad employer branding research provides insights into the needs of employees and jobseekers help shape your organisation's branding strategy and talent attraction & retention programs. Every year we conduct research on a host of topics. The Randstad Award research dives into what people find attractive in an employer. It focuses in on preferred companies, sectors and 10 key attributes such as salary, career progression and training.
At Randstad, we believe that a person’s perception of potential employers is not based only on positive press releases, a high profile CEO or the widest name recognition. It depends much more on real and sustainable developments within companies. Furthermore, an organisation’s image is only partially determined by internal and external communications. Very often, public perception of a company is influenced by objective facts and the way it behaves. Because behaviour can be modified, every organisation can influence the attractiveness of its employer brand. This is why Randstad has developed a reliable research method to help organisations in their efforts to improve their employer branding.
The Randstad Award helps employers recruit and retain the best talent on the market by giving them insight into the perceptions and preferences of potential employees. It gives organisations the information necessary to improve their image so that they can attract the kind of people they want and to keep their workforce engaged and motivated, which is a vital factor for business success.