Marketing Manager - Service Business (Brisbane CBD)
Are you a versatile and results-oriented Marketing Manager with a knack for bringing services to life in the market? We're partnering with a highly reputable, service-based business located in a modern, vibrant office in the heart of Brisbane CBD. This is an exciting opportunity to lead diverse marketing initiatives, with a key focus on product marketing for our client's unique service offerings.
In this role, you'll be instrumental in shaping how our services are perceived and adopted by our target audience. You'll work across the full marketing spectrum, from strategy development to execution, ensuring our brand message is clear, consistent, and compelling, especially when introducing new services or enhancing existing ones.
Key Responsibilities:
... Develop and implement integrated marketing strategies to drive brand awareness, lead generation, and customer engagement.
Lead the go-to-market strategy and execution for new and enhanced service offerings, including positioning, messaging, and launch plans.
Conduct market research and competitive analysis to identify opportunities and inform marketing and product development efforts.
Craft compelling product positioning and messaging that highlights the unique value of our services to various customer segments.
Manage and optimize a range of marketing channels, including digital marketing (SEO, SEM, social media, email), content marketing, and traditional campaigns.
Create high-quality marketing collateral and sales enablement tools (e.g., brochures, presentations, case studies) to support the sales team.
Monitor, analyze, and report on campaign performance, using data to refine strategies and optimize ROI.
Collaborate closely with sales, product development, and other internal teams to ensure alignment and maximize business outcomes.
Manage external agencies and vendors as required.
What We're Looking For:
Proven experience as a Marketing Manager, with demonstrable exposure to product marketing principles or a strong interest in this area.
Solid understanding of the end-to-end marketing lifecycle, particularly for service-based businesses.
Ability to translate complex service features into clear, benefit-driven messaging.
Experience with both strategic planning and hands-on execution across various marketing channels.
Excellent analytical skills, comfortable interpreting data to drive decisions.
Strong communication, presentation, and interpersonal skills, capable of influencing stakeholders at all levels.
A proactive, creative, and customer-focused approach.
Tertiary qualifications in Marketing, Business, or a related field.
Why This Opportunity?
You'll be joining a supportive and collaborative team in a fantastic CBD location, offering a modern work environment. This role provides a unique opportunity to blend broad marketing responsibilities with a significant focus on bringing our client's innovative services to market, allowing you to make a tangible impact on their success.
If you're a dynamic Marketing Manager ready to make your mark in a service-based business, we encourage you to apply!
To Apply:
Please submit your resume and a cover letter outlining your relevant marketing and product marketing experience.
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
