We are seeking a heavyweight Campaign Manager to lead the integrated communications and marketing strategy for a public infrastructure project launch. This is a high-visibility, "once-in-a-career" project with significant community interest and executive-level oversight.
You will be the central pivot point for the launch, responsible for planning, coordinating, and delivering a multi-channel campaign that drives massive public awareness and demand.
... As the lead for this project, you will work with a high degree of autonomy to deliver an integrated campaign across digital, media, events, and advertising.
Key Accountabilities:
Plan and execute the end-to-end marketing roadmap to drive momentum
Oversee the development of SEO-structured web copy, EDM campaigns, and social media assets (Canva)
- Partner with the Events team to ensure promotional timelines align perfectly with the physical launch day
- Coordinate a new website build and manage professional photoshoots, including talent coordination and shot-list development
- Develop a proactive media and influencer engagement strategy to ensure positive, widespread coverage
- Act as the primary liaison between internal departments (Events, Executive, Operations) and external partners (Web agencies, designers, and suppliers)
Key Requirements:
- We are looking for a solutions-focused professional who thrives in fast-paced environments and can manage competing priorities calmly
- 7+ years in Communications, Marketing, or Campaign Management
- Demonstrated experience delivering integrated campaigns under tight timelines and high public visibility
- Hands-on experience managing new website developments and producing digital creative
- Expert at managing external agencies and contractors to deliver high-quality assets on a limited budget.
- Exceptional ability to write for various formats, from media responses to resident updates and digital copy
Ideal Background
This role is perfect for a Senior Account Manager from an agency background, a Senior Marketing Lead, or a Communications Advisor with a heavy emphasis on major event or infrastructure launches. Experience in the public sector or on large-scale community projects is highly desirable.
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.