about the Randstad Employer Brand Research
The Randstad Employer Brand Research is the most comprehensive independent research in employer branding based on a representative survey pool of general public respondents (aged 18-65). It provides unique insights into the world of work and gives an understanding of employee and job seekers' drivers and motivators. With Randstad's long and successful track record in delivering employer branding insights since 2000, you can utilise this research to shape your organisation's branding strategy and talent attraction and retention programs.
Every year, we conduct research on a host of topics and across a number of geographies. The Randstad Employer Brand Research dives into what people find attractive in an employer, zooming in on preferred companies, sectors and the desired 10 key attributes including salary, career progression, and training.