25 most desirable places to work in Australia

5 May 2017 – Australians' ongoing love affair with travel has dominated this year's Randstad Employer Brand Research, with Qantas being awarded Australia's top employer in the Randstad Awards and aviation taking out the most attractive sector for the fourth year in a row.

Qantas beat the VIC Government and the ABC – Australian Broadcasting Corporation to second and third spots, respectively, with aviation again being named the top sector thanks to financial stability, reputation and travel opportunities.

Australians rewarded Qantas for innovation with technology, financial health and strong reputation, remarkably rating well with those in the 18-24 and 45-65 age brackets.

The airline edged out last year's winner and rival Virgin Australia, who came in fourth, for the top spot.

In the category of most attractive industry, aviation was followed by the technology sector, mining and natural resources, state and federal government, and media.

Randstad's research findings also identified what job seekers and employees look for from an employer. Australians named their top three considerations work-life balance, job security and a pleasant work atmosphere.

The awards, presented last night in Sydney, recognise the top employers and industries in Australia and employee sentiment about attractive qualities in a job, according to a survey of more than 7,700 Australians.

"We're thrilled to announce Qantas as the Most Attractive Employer and aviation as the Most Attractive Sector," said Frank Ribuot, CEO of Randstad Australia & New Zealand.

"It's no surprise that the aviation industry continues to be named the most attractive sector year after year.  

"In addition to joining iconic companies, Aussies love to travel and working for an airline offers not only the opportunity to travel the world but also financial compensation and real opportunities for career development.

"But it's not just financial and career considerations that Australians look for. Work-life balance was identified as the most important expectation that Australians want. Unfortunately, employers always talk a good game concerning balance but do not always deliver. This creates a gap between what employees are seeking and what employers are offering, and it is the companies that can recognise and bridge the gap that will be able to attract and retain the best talent," said Ribuot.

The VIC Government rocketed into the top 10 as the second most attractive employer, placing in the top 10 for the first time. It ranked well with people in the 25-44 and 18-24 age brackets, thanks to job security, financial health and opportunities for career progression.

The ABC – Australian Broadcasting Corporation rounded out the top three, scoring well for reputation, offering a stimulating and challenging workplace and innovation with the latest technologies. It also scored well for those in the 25-44 age bracket and split 50.7% for men and 47.8% for women.

The Randstad Employer Brand Research reveals the public perception of Australia's 150 largest employers (largest by workforce) and is the most significant piece of employer branding research globally. This year, the Australian study captured the perceptions of 7,795 potential job seekers.

1. Qantas
2. VIC Government
3. ABC – Australian Broadcasting Corporation
4. Virgin Australia
5. GHD
6. Monadelphous
7. National Disability Insurance Agency
8. Department of Immigration & Border Protection
9. Schneider Electric
10. QLD Government
11. KPMG
12. Department of Health
13. PWC
14. Seven West Media
15. Holcim Australia
16. NSW Government
17.Coca Cola Amatil / Australia
18. Macmahon
19. Wesfarmers
20. Super Retail Group
21. Foxtel
22. Campbell Arnotts
23. JBS Australia
24. WorleyParsons25. Nestle

Australia's top 10 most attractive industries awarded by Randstad in 2017

1. Aviation
2. Technologies
3. Mining and Natural Resources
4. State and Federal Government
5. Media
6. Early Learning
7. Design Engineering
8. Life Sciences
9. Engineering and Construction
10. FMCG

what employees in Australia seek

1. Work-life balance
2. Job security
3. Pleasant work atmosphere
4. Career progression
5. Financially healthy
6. Stimulating work
7. Good reputation
8. CSR
9. Latest technologies

that employers in Australia offer

1. Financially healthy
2. Latest technologies
3. Job security
4. Good reputation
5. Career progression
6. Stimulating work
7. Pleasant work atmosphere
8. Work-life balance
9. CSR

about Randstad Employer Brand Research

The Randstad Employer Brand Research, which is 2017, reveals the most attractive commercial and government employers in Australia, was announced in Sydney on Thursday, 4 May.

The Randstad Employer Brand Research is based on the public perception of 7,795 Australians. Organisations cannot nominate themselves or determine categories or criteria for entry as it’s based on the largest 150 employers in Australia (largest by workforce size).

First launched in Belgium in 2000, the Randstad Employer Brand Research will be hosted this year in 26 countries worldwide, including New Zealand, Canada, Singapore, Hong Kong SAR, Spain, the USA, the UK and the Netherlands.

An independent research company, TNS, conducted the research.

For further details and a copy of the Australian Randstad Employer Brand Research report, visit:


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about randstad

Randstad is one of the world’s leading recruitment & HR services specialists, passionate about matching people with organisations that will develop their potential and matching organisations with people that will take their business to the next level. The Randstad Group employs over 560,000 people every day with the aim of 'shaping the world of work'. 


Harry Orme
(02) 9818 9334

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