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Are you a high-impact marketing professional who thrives on turning strategy into market-moving action? A client of mine in Financial Services is looking for a Senior GTM Lead to drive the end-to-end execution of priority brand campaigns, strategic co-marketing initiatives, and performance-driven affiliate activity.

In this senior individual contributor role, you will act as the vital link between marketing execution and sales success, ensuring every campaign is commercially aligned, fully enabled, and optimized for peak performance. ...

Please note this position is a 6-12 month contract (With potential to go permanent) based in Sydney CBD.

The Impact You’ll Make

Execute Brand Campaigns: Own the GTM planning for major integrated campaigns, translating high-level strategy into actionable channel plans and launch sequences.
Drive Co-Marketing Success: Lead GTM efforts for client-specific and partner initiatives, developing co-branded plans that hit both client objectives and our internal commercial goals.
Elevate Affiliate Performance: Provide leadership for affiliate media buying, ensuring all activity is backed by clear KPIs and a relentless focus on ROI and lead quality.
Bridge the Gap to Sales: Ensure Sales teams are "campaign-ready" by developing high-quality playbooks, messaging, FAQs, and briefings that drive adoption.
Measure and Optimize: Define success metrics across all workstreams, conducting deep-dive post-campaign reviews to continuously sharpen our GTM edge.

Who You Are

An Experienced Strategist: You bring over 8 years of experience in GTM, growth, or performance-led marketing.
A Campaign Expert: You have a proven track record of launching brand campaigns, managing complex co-marketing projects, and driving affiliate media activity.
Commercially Minded: You don’t just launch campaigns; you optimize them based on data to drive real business results.
A Master Collaborator: You are comfortable navigating matrixed teams and managing diverse stakeholders, from internal Brand and Sales teams to external partners and clients.

Role Details

Level: Senior Individual Contributor / Player-Coach.
Focus: This role focuses on execution and enablement rather than brand or portfolio strategy.
Reports to: Marketing Leadership

Would you like me to create a list of interview questions tailored to these specific responsibilities?

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.

Please note this position is a 6-12 month contract (With potential to go permanent) based in Sydney CBD.

The Impact You’ll Make

Execute Brand Campaigns: Own the GTM planning for major integrated campaigns, translating high-level strategy into actionable channel plans and launch sequences.
Drive Co-Marketing Success: Lead GTM efforts for client-specific and partner initiatives, developing co-branded plans that hit both client objectives and our internal commercial goals.
Elevate Affiliate Performance: Provide leadership for affiliate media buying, ensuring all activity is backed by clear KPIs and a relentless focus on ROI and lead quality.
Bridge the Gap to Sales: Ensure Sales teams are "campaign-ready" by developing high-quality playbooks, messaging, FAQs, and briefings that drive adoption.
Measure and Optimize: Define success metrics across all workstreams, conducting deep-dive post-campaign reviews to continuously sharpen our GTM edge.

Who You Are

An Experienced Strategist: You bring over 8 years of experience in GTM, growth, or performance-led marketing.
A Campaign Expert: You have a proven track record of launching brand campaigns, managing complex co-marketing projects, and driving affiliate media activity.
Commercially Minded: You don’t just launch campaigns; you optimize them based on data to drive real business results.
A Master Collaborator: You are comfortable navigating matrixed teams and managing diverse stakeholders, from internal Brand and Sales teams to external partners and clients.

Role Details

Level: Senior Individual Contributor / Player-Coach.
Focus: This role focuses on execution and enablement rather than brand or portfolio strategy.
Reports to: Marketing Leadership

Would you like me to create a list of interview questions tailored to these specific responsibilities?

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.

experience
8 years
skills
Marketing, Campaigns, GTM, co-marketing,
qualifications
- 8+ years experience in campaign GTM
- growth
- or performance‑led marketing roles
- * Proven experience delivering brand campaign launches
- co‑marketing initiatives
- and
- affiliate activity
education
Bachelor Degree

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summary

sydney, new south wales
contract
full-time

specialism
marketing & communications
sub specialism
marketing assistants & coordinators
reference number
90M0703861_8903854137906668938

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emma russell

emma.russell@randstad.com.au

senior communications manager
- ultimo, new south wales
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The Senior Communications Manager leads the design and delivery of change communication strategies that support the successful implementation of OSI programs. This role requires a strategic thinker who is happy implement srategy, translate complex program detail into clear, accessible messaging tailored for different audiences & build organisational readiness. By working closely with program leaders and change managers, the position ensures staff feel info
posted 25 february 2026
The Senior Communications Manager leads the design and delivery of change communication strategies that support the successful implementation of OSI programs. This role requires a strategic thinker who is happy implement srategy, translate complex program detail into clear, accessible messaging tailored for different audiences & build organisational readiness. By working closely with program leaders and change managers, the position ensures staff feel info
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senior gtm lead.

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emma russell

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