Are you a strategic communications Public Relations professional with a passion for Sydney’s vibrant event scene? We are currently seeking an experienced Public Relations Manager to join a leading NSW Government body on a contract basis.
This role is pivotal in guiding an external Public Relations agency to develop and execute a strategy. You will be responsible for maximising publicity to drive event attendance, ticket sales, and overnight visitation, ensuring all activity aligns with brand messaging and organizational objectives.
Role Details
- Pay Rate: $88.92 - 97.98 + Super
- Location: Sydney, NSW
- Contract Length: until 27th July
Key Responsibilities
- Lead and oversee the external Public Relations agency in the delivery of festival publicity campaigns across multiple channels
- Develop media materials (releases, briefs, run sheets), manage media calls, and pitch high-impact opportunities
- Create bespoke influencer itineraries and host broadcast, media, and influencer "famils" to highlight key destination angles
- Act as the lead Public Relations contact, liaising with internal teams, commercial partners, and government stakeholders to ensure aligned messaging
- Oversee the creation of editorial content, imagery, and video assets, ensuring they meet strict brand guidelines
- Manage financial budgets, trackers, and comprehensive media monitoring reports to evaluate campaign success.
Key Selection Criteria
To be successful in this role, you will demonstrate:
- Significant experience in public relations within the tourism, travel, or media industries.
- A current and active network of media and influencer contacts within Australia
- Demonstrated ability to identify unique influencer-led Public Relations opportunities and negotiate strong coverage outputs
- Experience managing complex stakeholder relationships, ideally within a politically sensitive or government environment
- The ability to provide high-quality outputs under presssure and tight timeframes
- Experience using Drupal, Google Analytics -GA4
- Tertiary qualifications in Marketing, Public Relations, or a related field, or equivalent industry experience.
How to Apply
If you are a high-performing Public Relations professional ready to contribute to Sydney’s reputation as an events capital, please submit your updated CV via the Randstad portal.
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
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