Our client is an iconic, globally revered luxury automotive manufacturer synonymous with prestige, innovation, and cutting-edge design. Operating at the pinnacle of automotive excellence, they are currently transforming their digital landscape.
I am exclusively partnering with this powerhouse brand to secure a talented, data-driven Paid Social Specialist to join their high-performing Integrated Media and Effectiveness team on an intial 12 month contract. If you want to steer the social strategy for some of the world’s most desirable premium vehicles, this is your next career move.
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Please note this is an initial 12 month contract with potential to extend. Hybrid working.
The Role
As the Paid Social Specialist, you will own the end-to-end execution, optimization, and strategy of paid social media campaigns. You will be the master of audience segmentation, creative testing, and campaign implementation, focusing on driving full-funnel outcomes from brand awareness down to conversion performance.
Collaborating closely with the internal Communications and wider Marketing teams, you will turn creative plans into high-performing briefs and translate daily campaign metrics into actionable commercial growth.
Key Responsibilities:
Campaign Execution: Plan, build, launch, and optimize paid social campaigns across Meta (Facebook/Instagram), TikTok, and Pinterest.
Strategy & Optimization: Manage campaign setups across the full funnel (awareness, consideration, and performance), tracking KPIs such as traffic, CPAs, and ROAS.
Testing & Innovation: Set up and manage complex A/B testing frameworks (creative, audience, and placement) and coordinate Brand Lift Studies for upper-funnel campaigns.
Data & Audience Architecture: Build and refine advanced audiences using 1st-party, 3rd-party, and platform data (lookalikes, retargeting, behavioral targeting).
Data Integrity & Reporting: Establish strict naming conventions, taxonomy structures, and UTM parameters for seamless cross-platform tracking and deliver high-impact reporting.
Creative Collaboration: Generate paid social creative briefs based on inputs from the Comms team to continuously iterate on ad formats and messaging.
What You Bring to the Table
You are an analytical marketer with a sharp eye for detail, a passion for digital storytelling, and a proven track record of moving the needle for premium or high-growth brands.
Requirements:
Experience: 2+ years of hands-on experience managing paid social campaigns with clear, provable performance outcomes.
Platform Expertise: Deep, practical knowledge of Meta Ads Manager and TikTok Ads Manager.
Technical Savvy: Strong familiarity with tracking implementation, pixels, conversion tracking, UTM builders, taxonomy, and attribution models.
Skills: Exceptional communication and time management skills, backed by a deeply analytical mindset.
Bonus Points: Knowledge of programmatic advertising platforms (e.g., DV360 or The Trade Desk) is highly regarded but not mandatory.
If you are ready to drive the paid social strategy for a global automotive leader, please submit your updated CV via the Apply link.
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
