I’m recruiting for a Search Media position on behalf of a premier client in the Australian retail space. This is a strategic, "hands-on" role designed for a performance marketing expert who excels at maximizing ROI through sophisticated SEM strategies, with a specific focus on Google Shopping and Search performance.
You will step into a pivotal role responsible for high-level strategy, budget management, and advanced data analysis to drive acquisition and revenue targets.
Core Responsibilities
- Strategic Campaign Development: Design and execute data-informed SEM strategies to meet ambitious growth targets.
- Budget & Performance Forecasting: Oversee annual and quarterly budget allocations to maximize ROAS. You will use historical data and advanced methods to project KPI targets and adjust to shifting market demands.
- Advanced Data & Analytics: Utilize SQL and platforms like Google BigQuery to manipulate data and generate deep performance insights.
- Visual Storytelling: Use Looker Studio to create compelling data visualizations that translate complex metrics into actionable narratives for stakeholders.
- Audience Segmentation: Lead sophisticated targeting strategies using Customer Match and Custom Audiences to drive high-value conversions.
- Stakeholder Leadership: Act as the primary SEM contact, presenting insights and strategic recommendations to senior leadership.
- Mentorship: Guide junior team members in developing their analytical skills and managing complex SEM challenges.
- Innovation: Stay at the forefront of emerging trends, including AI, automation, and Performance Max campaigns, to proactively test new growth opportunities.
Required Skills & Experience
Essential:
- Experience: Minimum of 5 years in a hands-on SEM role (ideally some from a large corporate setting)
- Platform Expertise: Proven experience with Search Ads 360 (SA360), GA4, and Adobe Analytics.
- Ad Tech: Proficiency with Ad Servers (e.g., Campaign Manager 360) and tagging solutions for measurement.
- Analytical Rigor: Strong ability to perform keyword planning, forecasting, and cross-functional problem-solving.
- Leadership: Demonstrated experience in team leadership and managing complex stakeholder relationships.
Desirable:
- Data Handling: Experience with SQL, BigQuery, and the transfer of large datasets via API or SFTP.
- Feed Management: Knowledge of ProductsUp or similar feed management portals.
- Marketing Integration: Understanding of how SEM integrates with display remarketing, onsite experience, and offline attribution.
- App Ecosystems: Experience driving usage within mobile app environments.
Personal Attributes
- A genuine passion for Paid Search and a drive for continuous innovation.
- Confidence to take initiative, prioritize tasks, and delegate effectively.
- Exceptional organizational skills and the ability to manage client expectations and timelines.
Team & Work Environment
- Structure: You will work alongside an SEM Lead and SEM Trader as part of a dedicated performance team.
- Location: This role is Sydney-based with a hybrid work model (up to 3 days in-office per week starting late 2025).
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
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