The Role
As the Digital Marketing Executive (Organic Performance), you will own the organic strategy for Randstad ANZ. You will act as the subject-matter expert for SEO, social media, and website management, working closely with global teams and local specialists to drive brand preference and sustainable growth.
Key Responsibilities
- Website & Content Management: Optimize and maintain our web presence (Drupal CMS) to enhance user experience and conversion.
- Modern Search (SEO, AEO & GEO): Lead technical SEO audits while evolving our strategy for AI-driven search (AEO/GEO) to ensure visibility in LLMs.
- Organic Social Media: Own the ANZ roadmap, creating engaging content and managing communities to drive advocacy without reliance on paid spend.
- Strategic Content: Execute a content calendar optimized for both human readers and AI crawlers to generate high-quality leads.
- Cross-Channel Collaboration: Partner with the Paid Performance team to align insights and ensure search dominance.
- Reporting: Analyze performance via GA4, HubSpot, and Medallia to provide actionable growth insights.
- Offshore Management: Scale and manage offshore resources to improve production efficiencies.
What We’re Looking For
- Experience: 1- 2 years in digital marketing with a focus on SEO, web, and organic social
- Modern Search Knowledge: Exposure to traditional SEO plus an understanding of AEO and GEO (AI search).
- Tech Stack: Hands-on experience with CMS (Drupal preferred) and Google Analytics (GA4) is a huge plus to have
- Social Mastery: Proven track record in building and engaging organic online communities.
- Stakeholder management: Ability to manage external vendors/offshore teams for efficient delivery is a super important skill for this position.
If this sounds like something you would be interested in click apply now or email me on emma.russell@randstad.com.au
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
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