Are you a strategic marketer with a knack for turning partnerships into powerful revenue engines? We are looking for a Campaign Lead (New Verticals) to spearhead growth through greenfield B2B partnerships. This professional-level role focuses on building mutually beneficial value exchanges and executing commercially aligned marketing plans to capture new market segments.
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Rate: $60 per hour + Super
Term: 6-month contract, with a strong possibility of extension or conversion to permanent
The Opportunity:
In this role, you are responsible for the end-to-end development and execution of partnership marketing strategies to drive revenue and customer acquisition. You will work at the intersection of marketing and sales, identifying new business opportunities and ensuring every campaign delivers high-value outcomes for both the organization and our partners.
Key Responsibilities:
- Strategic GTM Development: Lead the Go-To-Market development for strategic partnerships to drive business growth and revenue.
- Commercial Execution: Develop and execute partnership marketing plans focused on customer acquisition and revenue growth.
- Value Exchange Management: Negotiate and manage value exchange agreements that drive mutual benefit.
- Performance Tracking: Analyze partnership metrics, including ROI, lead generation, and conversion rates, to ensure continuous improvement.
- Cross-Functional Collaboration: Partner effectively with sales, product, and executive leadership to align partnership outcomes with broader goals.
What You Bring:
You are a creative thinker with strong business acumen and the ability to navigate complex, ambiguous environments.
- 7+ years in partnership or growth marketing with a proven track record of driving commercial outcomes.
- Strong understanding of marketing principles (customer insights, CX, CRM, Web) and proficiency in high-level data and ROI analysis.
- Exceptional stakeholder management and influencing skills, with a focus on building long-term interpersonal relationships.
- Experience in B2B2C, Automotive, or Banking industries is highly desirable.
- A Bachelor of Commerce/Business (Marketing) or similar qualification.
Role Dimensions:
- Team: B2B Marketing.
- Report To: Group Manager B2B Marketing.
- Stakeholder Engagement: High-visibility role with 70% external and 30% internal stakeholder focus.
Success Factors:
Success in this role is measured by your ability to launch new partnerships, the growth rate of partnership revenue, and the overall ROI of marketing campaigns. We value leaders who remain adaptive, resilient, and decisively focused on the customer's future needs.
Your next step
If you're interested in this role, click 'apply now'.
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.