australia’s 20 most attractive employers in 2025 - and why it matters to your career.

If you’re looking for your next role in 2025, you might want to start here. Each year, Randstad’s Employer Brand Research reveals the most attractive employers in Australia, as rated by over 6,000 workers. It’s the only research of its kind that captures what Australian workers really want in an employer and which organisations are getting it right.

And this year’s list sends a clear message: workers in Australia are drawn to employers who offer balance, security, purpose, and room to grow.

So, who made the cut?

why these employers made the list.

These organisations didn’t land here by accident, they earned it. According to the employer brand research, Australians in 2025 are most attracted to employers that offer:

1. Work-life balance
2. Attractive salary and benefits
3. Job security
4. Good training and development
5. A pleasant work atmosphere

So it’s no surprise that healthcare, government, aviation, and retail feature strongly this year. They are industries known for prioritising stability, purpose, and people-first cultures.

who’s risen, who’s new, and what it tells us.

Several names in this year’s top 20 most attractive employers are worth highlighting:

why working for an attractive employer can boost your career.

Working for a highly attractive employer isn’t just a nice-to-have, it can fast-track your career growth, fulfilment, and future opportunities. Here’s how:

1. you’re more likely to feel engaged and supported

Randstad’s Employer Brand Research shows motivation and engagement are significantly higher among employees who feel recognised and supported. Employers who invest in training, communication, and wellbeing stand out, and it shows in retention and satisfaction rates.

2. you gain valuable learning and development opportunities

Many of the top 20 employers offer structured training, clear career growth opportunities, and upskilling and reskilling programs which are especially important for younger generations like Gen Z and Millennials, who value development over pay alone.

3. you benefit from strong leadership and workplace culture

Whether you’re starting out or mid-career, being in a workplace with good leaders makes all the difference. These employers are known for creating environments where people feel heard, valued, and part of something meaningful.

4. you increase your long-term career mobility

Working for a recognised brand opens doors. It strengthens your resume, helps build your network, and makes you more attractive to future employers, because they know you’ve come from a respected, well-run organisation.

what this means for you

If you're thinking about your next move, whether you're early in your job search or just starting to consider it, these 20 employers are a great place to start. Ask yourself:

• Does this employer align with my top career priorities?
• Can I see myself growing here?
• Do their values match mine?

Remember, the best jobs don’t just tick a box, they offer balance, opportunity, and a sense of purpose.

Choosing the right employer this year is more important than ever. With fewer Australians job switching, those who do make a move are being more strategic, more selective, and more values-driven.

So why not aim high? If you’re looking for an employer that supports your goals, values your contributions, and helps you grow, consider starting your search with one of Australia’s most attractive employers.

And if you need help finding the right role at the right organisation, that’s where we come in.

Let’s talk.