marketing function salary & market intelligence report.

The Randstad Marketing Salary and Market Intelligence Report offers a detailed overview of Australia’s marketing sector in 2025. It covers key job families including digital marketing, general marketing, and creative design, and provides essential insights into salary benchmarks, workforce trends, and hiring conditions across all major states.

As AI adoption accelerates and consumer expectations rise, marketing roles are evolving rapidly. Employers are seeking digitally fluent professionals who can blend creativity with data-driven decision-making, and deliver impactful omnichannel brand experiences.

To compete for top talent, businesses must align their marketing recruitment and remuneration strategies with market demand. These insights enable marketing leaders, hiring managers, and job seekers to navigate the shifting landscape with clarity and confidence.