commercial strategy lead

Operating within the vibrant Australian retail and pharmacy channels, your new company has built trusted partnerships with major banner groups and independent retailers to shape category growth and optimize retail execution.

Your New Position:

As the Commercial Strategy Lead, you will act as the vital strategic bridge connecting Brand Marketing, Field Sales, and Supply Chain. You will own the Go-To-Market (GTM) execution for core brand priorities and new product developments (NPDs) across top pharmacy and retail accounts.

This is a commercially heavy, data-driven role focused on pricing, trade budget ROI, channel strategy, demand forecasting, and driving 3rd-party broker effectiveness.

Key Responsibilities:

• Go-To-Market Strategy: Lead the commercial launch strategy for NPDs—defining range, promotional structures, pricing, and compelling sales stories for retailers.
• Commercial Strategy & Revenue Management: Design and implement pricing and promotion principles across channels to ensure consistency, drive trade fund effectiveness, and deliver ROI.
• Pharmacy Retailer Engagement: Partner with National Account teams on category reviews for key retail pharmacy accounts (e.g., CWH, TWCM) and top banner groups, bringing powerful category stories to life.
• 3rd-Party Sales Agency Oversight: Drive field force effectiveness by setting SLAs and KPIs, managing weekly/monthly business reviews, and ensuring flawless in-store execution (planograms, secondary displays, price compliance).
• Insights & Demand Planning: Analyze in-market data and distribution metrics to inform trade strategy; supply sales intelligence to Demand Planning to minimize out-of-stock (OOS) risks.
• Channel Planning: Lead the trade planning process, trade calendar design, and sales cycle agendas.

What You Bring:

• Industry Experience: Proven background in Trade Strategy, Category Development, Commercial Strategy, or Shopper Marketing within Australian FMCG, OTC, or Retail Pharmacy channels.
• Financial & Commercial Acumen: High proficiency in calculating trade spend ROI, evaluating promotional uplift, and modeling channel profitability.
• Stakeholder Management: Exceptional negotiation, storytelling, and influencing skills, with a track record of driving cross-functional alignment across Sales, Marketing, Supply, and Finance.
• Analytical Capability: Advanced skills in analyzing large datasets (Scan, Aztec/Nielsen, internal sales) to translate insights into clear strategic actions.
• Compliance: Clear Police Check and Working with Children Check (WWCC) required.

Why join?

This role offers significant scope to own the commercial roadmap for category-leading retail brands. You’ll enjoy the benefits of full leave entitlements, flexible hybrid working conditions, and the potential for contract extension or permanent conversion as business needs evolve.

Your next step

If you're interested in this role, click 'apply now'

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.