We are seeking an experienced, performance-focused Marketing Lead to drive audience growth, awareness, and conversions across our major community assets and events. This is an insight-led strategic marketing role, not a general Public Relations position.
Your primary focus will be leading the end-to-end launch strategy and post-opening momentum for the flagship Leisure Centre, alongside driving key cultural activations like Luna New Year.
Key Responsibilities & Priorities
Lead the comprehensive marketing strategy from initial concept through delivery, establishing a go-to-market plan for both opening day and sustained long-term engagement
Coordinate multi-channel marketing materials with internal specialist teams, including paid advertising, member communications, signage, on-site collateral, and direct content drafting/refinement
Establish a robust digital footprint for WLC, overseeing website content, SEO strategy, campaign landing pages, and smooth integration with booking and membership systems
Define success metrics, track campaign KPIs, monitor conversion rates, and report on ROI and membership uptake to optimize outcomes continuously
Deliver strategic, performance-led marketing support for major high-profile initiatives, including Lunar New Year.
Essential Criteria:
Degree in Marketing (or equivalent practical experience) with a strong background in demand generation, conversion strategies, and campaign execution
Proven success managing multi-channel campaigns (paid social, search, display, email, and owned channels) alongside media planning expertise
Ability to translate audience insights, segmentation, and performance data into clear campaign roadmaps and creative briefs
Excellent prioritisation skills in a fast-paced environment, with a track record of guiding diverse stakeholders toward performance-led marketing outcomes
Desirable Criteria:
Experience marketing venues, leisure facilities, memberships, ticketed services, or large-scale events
Experience crafting campaigns for diverse or multicultural communities (e.g., Lunar New Year activations)
Public sector or government experience (welcomed, but not required)
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
