what is the Randstad Award?

The Randstad Award is presented each year to the most attractive employers in various countries throughout the globe. The winner is based on the outcome of the most comprehensive independent research into employer branding. Unlike other best employer awards, it is 'the people's choice', based on the views of a representative survey pool of general public respondents (aged 18-65) in each of the participating countries.

In Australia, the robust research program is based on the perceptions of over 10,000 members of the general public, designed to uncover how employers are perceived in the eyes of these job seekers and potential employees.

The winner of the award is selected from the 150 largest organisations in Australia, based on employee size. The specially developed survey is completely independent and the resulting data is collated into three kinds of reports focusing on companies, countries, and sectors. The companies are selected through national statistics agencies and the winners are selected solely based on the appeal of their employer brand. Such careful measures ensure that the survey remains completely objective.

 

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"We are incredibly proud of the lengths to which our people go to bring the Virgin Australia brand to life. It's fantastic to see their passion and commitment recognised with the Randstad Award for the second consecutive year."
 
Geraldine Chin Moody, Group Executive, People, Culture and Sustainability at Virgin Australia.

why is the Randstad Award different?

independent and objective

Organisations cannot apply or pay to take part in the survey. In each country, the questionnaires are submitted to a representative cross section of 10,000 members of the general public, instead of a company's HR department, permanent staff or experts. We also make use of almost three times as many respondents as most local employer branding surveys. All these measures make the Randstad Award stand out and ensure its independence and objectivity.

 

 

 

 

 

 

 

 

 

 

public perception and relative attractiveness

The Randstad Award is the only prize representing 'the people's choice'. This means that the outcome is only based on public perception, i.e. what the public really thinks about the participating companies. We recognise that companies with a lower public profile could be at a disadvantage compared to large companies, with their higher brand name recognition. So, to create a level playing field, the Randstad Award focuses on three main areas: overall brand awareness, absolute attractiveness and relative attractiveness. Brand awareness refers to the people looking for work who know the company well enough to have an opinion about it. Absolute attractiveness reflects the number of total respondents who indicate they would like to work for the organisation. Relative attractiveness is the number of respondents who know the company and say they would like to work for it. This is the decisive metric for the Award, eliminating the advantage well-known organisations could have over lesser known ones.

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"The real winners are the ones who also foresee what people might value in the future… the good employers aren't just listening to what the employees want, they’re thinking about what they may want but may not even realise they want" - Dee Madigan, Executive Creative Director, Campaign Edge

Randstad award winners 2016

Australia names the most attractive employers 

 

 

see the winners

Learn from the best

What makes an employer appealing to prospective and existing staff? How can you attract and retain elite graduates, people with rare skills, and other prized talent that can pick and choose where they work?

Standing Out features interviews with HR executives from organisations that have consistently scored highly in the Randstad Award.

 

download Standing Out 2016

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