marketing manager job description

Some of the tasks and duties of a marketing manager include: designing and managing marketing campaigns: as a marketing manager, you conduct market research and practise best marketing methods. For instance, you study competitors, build hype around your products and ensure marketing campaigns address consumer problems. After implementing the marketing strategy, you measure its performance and adjust the campaign to optimise performance. implementing new marketing strategies: as a marketing manager, you follow the strategic plan set up by an organisation. The marketing director creates most of the marketing strategies, and you implement them by prioritising campaign activities that deliver the best results. When you implement strategies, your company can maintain a competitive advantage in the market. overseeing the creation of campaigns and content: every business wants to deliver the best campaigns to gain an advantage over its competitors. As a marketing manager, you are responsible for campaign creation, from idea generation to execution. You ensure every marketing effort aligns with the company's strategic objectives. You also set the content strategy, create the editorial calendar, and review content created for marketing purposes. Every piece of content should convey the right message and tone to improve the company's visibility. handling external communication: as a marketing manager, you rely on external communication to build brand awareness and improve the sales of various products. You build a relationship with the media to promote the company's message. When building brand loyalty and expanding the market share, it's important to engage advertising agencies, partners and vendors. managing budgets and cross-functional teams: as a marketing manager, you manage budgets and reporting for the campaigns utilised by your team. You also coordinate cross-functional teams and ensure they understand their role in the marketing roadmap. You assist content creators and support the sales team, helping them in moving customers along the buyer's journey.

Marketing managers work in an office environment most of the time. In large companies, the employer creates an open-plan office arrangement for the marketing team. This setup encourages brainstorming sessions and a free flow of ideas. You may work alongside your team or have a private office. You organise outdoor product launches and events to build awareness during marketing campaigns. Due to the dynamic nature of your role, you sometimes work in off-site locations to supervise content creation or the production of marketing videos. Marketing managers also make TV appearances and talk to the press during product launches and other campaigns.

who are your colleagues?

Depending on your employer and the industry you work in, your colleagues might include brand managers , social media managers and sales managers. You might also be working in close proximity to marketing coordinators and sales administrators , as well as other specialists that could include, but not be limited to, digital marketing managers , financial accountants and sales executives.

The average work schedule of marketing managers is 40 hours a week. That means you work traditional office hours and fulfil your obligations without working evenings and weekends. However, deadlines and last-minute projects result in unexpected schedules, so you may work evenings or weekends to accomplish your duties. Most marketing managers work full-time positions, but some work on short-term contracts. The role also involves travelling to meetings and preparing content in off-site locations. Overseas travel is rare when supervising small teams.

Most marketing managers join the role after working in sales or marketing teams and earning sufficient experience to lead the teams. The role is the first step into a managerial position, and you can progress further up the career ladder. For instance, you could be a branch manager, regional marketing manager, head of marketing or the marketing director. Some marketing managers specialise in specific marketing aspects, like digital or social media marketing.

advantages of finding a marketing manager job through randstad

Finding your marketing manager job through Randstad provides important advantages such as: a wide variety of training and development opportunities an experienced contact person to provide help if needed a range of opportunities in your area get paid weekly or monthly, depending on the job temporary and permanent contracts Want a permanent contract? A temporary job as a marketing manager is often a stepping stone to an attractive permanent job. Thousands of people earn a permanent contract every year with great employers thanks to a temporary job found through Randstad. What's more, many companies recruit their permanent employees through Randstad too.

what does a marketing manager do?

As a marketing manager, you analyse consumer trends and identify new markets for the company’s products and services. You are also in charge of marketing campaigns to ensure the advertisements achieve the desired results.

how much do marketing managers make in Australia?

The typical salary of a marketing manager is $110,000 per year. When you are new in the role, you start with a remuneration package of $100,000 annually. With experience and educational qualifications, your earnings increase to over $120,000 yearly.

are marketing jobs in demand in Australia?

Marketing jobs are in high demand since you assist companies in selling their products and services. Digital marketers have a higher demand because many customers tend to shop online.

is being a marketing manager a good career?

Being a marketing manager is a great career with good job opportunities. The remuneration package is promising, and you have many opportunities for career growth. The skills you gain help you in other leadership roles.

what qualities do marketing managers need?

You require good communication skills to excel in the role. You make presentations to managers and explain the marketing strategy to other workers. Analytical skills also help you to identify the best marketing strategies.

how do I apply for a marketing manager vacancy?

Applying for a marketing manager job is easy: create a Randstad profile and search our job offers for vacancies in your area. Then send us your CV and cover letter. Need help with your application? Check out all our job search tips here .

marketing manager

what is a marketing manager?

As a marketing manager, you promote a brand, service or product. You ensure the company communicates the right message to retain and attract prospective customers. A marketing generalist who intends to oversee and plan various activities is suitable for the role. Your job will be to launch marketing activities like social media campaigns, events and email marketing.

Marketing managers lead marketing teams to ensure their efforts are fruitful. Your job is to estimate the market demand for your employer's products or services, and you develop creative strategies for driving customer interest through multiple channels. Most companies develop a marketing process to ensure the strategies align with the company policies.

As a marketing manager, you work in various industries, from information technology (IT) to mining and resources. If you are interested in the financial industry, you could supervise financial services sales agents and insurance agents. Alternatively, you could work for retail businesses or manufacturing companies and focus on finding big clients for bulk purchases.

With the dynamic marketing industry, most employers prefer marketing managers with expertise in digital marketing techniques. You don't need specialised qualifications or expertise in the business sector, but it is crucial to keep up with the competition by adapting to the ever-changing needs of consumers.

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average marketing manager salary

The average salary of marketing managers in Australia is $110,000 per year. The salary range for the role fluctuates from $100,000 to $120,000 annually. Assistant managers usually start at $100,000 yearly due to minimal experience. However, in senior-level positions, your annual remuneration package exceeds $120,000 due to your experience and qualifications.

how to increase your salary as a marketing manager

The remuneration package of marketing managers depends on various factors. Besides educational qualifications and experience, your location and company's size influence your salary. Working in large companies improves your earning potential due to the large number of available resources. Large companies also have complex marketing requirements and need additional expertise. Different industries also pay marketing managers varying wages depending on their marketing needs. For instance, businesses in the retail and manufacturing sectors require more marketing services compared to government organisations or mining companies that produce raw materials.

Working in metro areas improves your remuneration prospects. The high demand for marketing managers and numerous companies in metro areas boosts your earnings. Smaller cities have a lower demand for marketing managers, reducing the earning prospects in the role.

Want to know what you will earn as a marketing manager? Check out what you are worth with our salary checker.

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types of marketing managers

Marketing managers specialise in various marketing aspects. You can become a brand marketing manager or digital marketing manager. As a brand marketing manager, you build a company's brand awareness. You find marketing strategies that positively market your company, highlighting the benefits of choosing the brand over its competitors.

As a content marketing manager, you supervise the creation and publication of content. Your job is to drive traffic to the organisation's website and provide value to customers with useful content. Digital marketing managers create and implement marketing campaigns for online channels. They improve social media advertising and search engine rankings to enhance visibility and grow the company's online presence.

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working as a marketing manager

The role of a marketing manager is to promote company products and build a positive public image. If you are interested in the role, check out the specific duties, responsibilities and work schedule of marketing managers.

marketing manager job description
Some of the tasks and duties of a marketing manager include:
- designing and managing marketing campaigns: as a marketing manager, you conduct market research and practise best marketing methods. For instance, you study competitors, build hype around your products and ensure marketing campaigns address consumer problems. After implementing the marketing strategy, you measure its performance and adjust the campaign to optimise performance.
- implementing new marketing strategies: as a marketing manager, you follow the strategic plan set up by an organisation. The marketing director creates most of the marketing strategies, and you implement them by prioritising campaign activities that deliver the best results. When you implement strategies, your company can maintain a competitive advantage in the market.
- overseeing the creation of campaigns and content: every business wants to deliver the best campaigns to gain an advantage over its competitors. As a marketing manager, you are responsible for campaign creation, from idea generation to execution. You ensure every marketing effort aligns with the company's strategic objectives. You also set the content strategy, create the editorial calendar, and review content created for marketing purposes. Every piece of content should convey the right message and tone to improve the company's visibility.
- handling external communication: as a marketing manager, you rely on external communication to build brand awareness and improve the sales of various products. You build a relationship with the media to promote the company's message. When building brand loyalty and expanding the market share, it's important to engage advertising agencies, partners and vendors.
- managing budgets and cross-functional teams: as a marketing manager, you manage budgets and reporting for the campaigns utilised by your team. You also coordinate cross-functional teams and ensure they understand their role in the marketing roadmap. You assist content creators and support the sales team, helping them in moving customers along the buyer's journey.
work environment

Marketing managers work in an office environment most of the time. In large companies, the employer creates an open-plan office arrangement for the marketing team. This setup encourages brainstorming sessions and a free flow of ideas. You may work alongside your team or have a private office. You organise outdoor product launches and events to build awareness during marketing campaigns. Due to the dynamic nature of your role, you sometimes work in off-site locations to supervise content creation or the production of marketing videos. Marketing managers also make TV appearances and talk to the press during product launches and other campaigns.
who are your colleagues?

Depending on your employer and the industry you work in, your colleagues might include brand managers, social media managers and sales managers. You might also be working in close proximity to marketing coordinators and sales administrators, as well as other specialists that could include, but not be limited to, digital marketing managers, financial accountants and sales executives.
work schedule

The average work schedule of marketing managers is 40 hours a week. That means you work traditional office hours and fulfil your obligations without working evenings and weekends. However, deadlines and last-minute projects result in unexpected schedules, so you may work evenings or weekends to accomplish your duties. Most marketing managers work full-time positions, but some work on short-term contracts. The role also involves travelling to meetings and preparing content in off-site locations. Overseas travel is rare when supervising small teams.
job outlook

Most marketing managers join the role after working in sales or marketing teams and earning sufficient experience to lead the teams. The role is the first step into a managerial position, and you can progress further up the career ladder. For instance, you could be a branch manager, regional marketing manager, head of marketing or the marketing director. Some marketing managers specialise in specific marketing aspects, like digital or social media marketing.
advantages of finding a marketing manager job through randstad
Finding your marketing manager job through Randstad provides important advantages such as:
- a wide variety of training and development opportunities
- an experienced contact person to provide help if needed
- a range of opportunities in your area
- get paid weekly or monthly, depending on the job
- temporary and permanent contracts
Want a permanent contract? A temporary job as a marketing manager is often a stepping stone to an attractive permanent job. Thousands of people earn a permanent contract every year with great employers thanks to a temporary job found through Randstad. What's more, many companies recruit their permanent employees through Randstad too.

4

education and skills

To become a marketing manager, you require tertiary qualifications. Any qualification in marketing prepares you for the role. Pursue a degree in marketing, psychology or communication. If you don’t qualify for a degree course, start with a Certificate IV in marketing and communication or a diploma in marketing and communication.

You should secure an internship program to gain relevant industry experience. Since marketing managers need at least five years of experience, you can start in junior marketing roles to gain the necessary skills. Certifications from the Australian Marketing Institute also improve your employability. Some industry-recognised certifications include Certified Practising Marketer (CPM) and various micro-credentials in partnership with VETASSESS.