Employer branding

In a nutshell: An employer brand represents the image a company projects as a potential employer. If you have a strong employer brand and unique value proposition, then your company is considered a distinctive place to work, with attractive brand values and career prospects.

In today’s fiercely competitive job market, establishing and maintaining a consistent employer brand is a crucial tool for attracting and retaining the right kind of talent in the long term. A strong, independent profile and positive perception as an employer makes it easier to recruit the very best candidates. By increasing their identification with the company and creating an emotional bond, it enhances the loyalty of highly-qualified and committed employees.

Watch this video to discover what is on the mind of Australia employees.

building a strong employer brand & EVP

Would you like to know how to build a strong employer brand and employee value proposition? Hear from the Top 3 Most Attractive Employers from the 2016 Randstad Award. Virgin Australia, Qantas and BAE Systems share how they have built strong employer brands for their organisations and, together with branding guru Dee Madigan and Randstad CEO Frank Ribuot, they all offer inspiration, insights, tips and great advice.

The importance of getting it right

‘Countries, companies, and employees all have slightly different needs. The employer brand should therefore seek to articulate and convey the rich and varied traits that make an organisation unique.’  Jacques van den Broek, CEO Randstad

Find out how we can help your organisation craft a strong employer brand and employee value proposition.

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fast facts

At a glance, discover what makes employers tick and what motivates our Australian workforce. 

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