In a nutshell: An employer brand represents the image a company projects as a potential employer. If you have a strong employer brand and unique value proposition, then your company is considered a distinctive place to work, with attractive brand values and career prospects.
In today’s fiercely competitive job market, establishing and maintaining a consistent employer brand is a crucial tool for attracting and retaining the right kind of talent in the long term. A strong, independent profile and positive perception as an employer makes it easier to recruit the very best candidates. By increasing their identification with the company and creating an emotional bond, it enhances the loyalty of highly-qualified and committed employees.
Watch this video to discover what is on the mind of Australia employees.