trade marketing manager in Sydney

brendan burke, randstad
job type
AU$ 110,000 - AU$ 120,000 per year

job details

sydney, new south wales
marketing & communications
job type
working hours
AU$ 110,000 - AU$ 120,000 per year
reference number
brendan burke, randstad
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job description

Your new company

Join one of the world's largest producers of electronic devices. Your new company specialises in the production of a wide variety of consumer and industry electronics.

Your new role

To develop, lead and execute the Shopper Marketing strategy within the HA & AU category. This role will look after all Shopper communication within the retail environment including visual merchandising, Content, Consumer promotions, POS, product spec sheets, Shopper Applications and Winning in Store principles.

Key duties:

In your new role you will be responsible for the following...

  • Developing the shopper strategy across all CE channels and accounts for the Home Appliance/ Audio category.
  • Leading, developing and executing all aspects of the shopper marketing strategy with the CE retail environment.
  • Using market information, shopper research and shopper understanding to develop insights highlighting key focus areas and areas of growth to drive sales.
  • Driving demand generation (sales growth) through in store shopper strategies and execution.
  • Developing all visual merchandise and in store communication for the HA category using shopper understanding, research and insights.
  • Developing all product content to display on products and as part of shop display for all HA products.
  • Developing consumer promotions to run in store to drive products sales and retailer engagement.
  • Working closely with the Product team to develop product spec sheets for the launch of all new products.
  • Working closely with agencies to develop shopper applications to be used by our territory managers to help sell product features.

Your skills and experience

  • Degree in Marketing or a Business discipline.
  • Currently a trade marketing manager OR channel Manager, or responsible for strategically leading the shopper strategy within a business.
  • Exposure to Trade marketing, marketing, retail strategy and/or category management training from internal or external sources.
  • Experience in Trade/shopper Marketing or retail strategy.
  • Experience in a customer facing role, or a high level of customer / retailer interaction at a buyer level desirable.
  • Strong shopper marketing track record with over 4 years of success in a well-established retail business.
  • Proven Shopper/Channel experience or at least, responsibility for strategically leading shopper opportunities through, channel / trade analysis and implementing strategy for action.

Your benefits

  • Work/life balance- We encourage and support flexibility.
  • Great culture- Our close-knit team is fun and friendly with social events from time to time.
  • Location- Our head office is located in Sydney.
  • Innovative company- Take pride in joining a Global Tech Organisation.

Your next step

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV to or call me now on 0431564388 to discuss your next role.

If this job isn't quite right for you but you are looking for a new position, please contact me for a confidential discussion about your career.

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.


Trade Marketing, Trade Marketing Manager, Marketing Manager


Bachelor Degree in Marketing

educational requirements

Bachelor Degree