senior digital marketing specialist in Dandenong

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job details

posted
location
dandenong, victoria
specialism
digital
job type
permanent
salary
AU$ 85,000 - AU$ 100,000 per year
reference number
90M0342413_1523860951
contact
shrawani shekhar, randstad
phone
03-8319 1164
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job description

  • Digital Strategy
  • Team/People Management
  • Stakeholder Management

This premier education institution is seeking a Senior Digital Marketing Specialist to build and grow the brand's footprint by developing strategies through the proliferation of digital tools across the insitution's customer and student areas.

Key Responsibilities:

  • Develop strategic and functional plans that are aligned to broader marketing and institution's strategies
  • Lead the delivery of the digital marketing team in accordance with industry best practise to ensure robust, secure and efficient operation
  • Work closely with the Marketing Manager, to ensure web assets are aligned with campaign marketing activities
  • Design and implement effective publishing workflows, allocating tasks and projects to the Content Editor, Web Producer and Customer Information Administrator as appropriate
  • Oversee the project management of web enhancements including STRATA forms to support customer engagement
  • Manage the digital marketing budgets, ensuring spend is in line with key business objectives and allocate budget management tasks within the team accordingly


Key Requirements:

  • A degree-level tertiary qualification ( marketing, public relations, journalism or communications) and/or postgraduate qualifications in a marketing field would be highly desired
  • Proven ability to manage end-to-ennd planning, execution and evaluation of effective marketing and communications plans to achieve growth
  • Highly developed stakeholder management skills with ability to manage multiple stakeholders across the business
  • Significant demonstrated experience in leading website development and its associated applications
  • Extensieve experience in digital and relationship marketing with a diverse group of stakeholders including managing complex team environments
  • Experience in the Vocational Education & Training (VET) or Higher Education sector or within a marketing agency is highly desirable

To apply in confidence for this position or similar please hit the "Apply Now" button below or contact Shrawani Shekhar at 03 8319 1164 or Shrawani.Shekhar@randstad.com.au for a confidential discussion.



skills

Digital Strategy, Team/People Management, Stakeholder Management

qualification

The successful candidate should have significant demonstrated experience in all aspects of digital marketing predominantly in strategy and planning.

responsibilities

The successful candidate will lead a skilled digital marketing team to drive brand awareness, acquisition and retention. They will be responsible for projects that transform customer experience through the proliferation of digital tools across the customer and student services areas.

educational requirements

Bachelor Degree