Your new companyIs a global leader in professional information services, software solutions and services for the health, tax & accounting, finance, risk & compliance and legal sectors.Your new role Develops digital brand, lead gen, upsell strategies and marketing campaigns to promote the organisation & products and services through the Internet or other digital channels to increase exposure to and business from the target audience.Manages the implementation of digital marketing programs and analyses their effectiveness. Establishes and manages the relationships with search engines and portal sites that are strategically aligned with the digital goals.Key Duties:Develop and implement digital marketing strategies and plans for key business initiatives, existing and new products/ services for assigned market segment(s) to deliver on the broader marketing and business strategic goals.Manage the website maintenance and content development. Responsibility to improve the usability, design and content of company websites, track and measure website traffic, conversation rates (where applicable)..Directly responsible for regular monitoring of performance vs. marketing budget, with focus on variances, and returning of plan, at an individual product level.Provide regular briefing sessions/updates to the business on digital campaigns, marketing activity progress and digital marketing education sessions.Seek out new opportunities for digital marketing campaigns, review new technologies and keep the company at the forefront of developments in digital marketing to ensure a best practice approach.Manage APAC social media channels and advertising campaigns;PPC / Display ads.Web Analytics.Digital content creation.eDM campaigns.Your skills and experienceDegree qualified in marketing, communications, journalism or business.6-8 years Digital Marketing experience within SaaS, Fintech, IT.SFDC experience – essential.Experience with SiteCore CMS and SEO Searchlight – highly desirable.Pardot experience – desirable.Experience managing SEO, SEM – essential.Experience in eCommerce – highly desirableYour benefits. Your benefitsWork/life balance- We encourage and support flexibility.Great culture- Our close-knit team is fun and friendly with social events from time to time.Location- Head office is located in Macquarie Park.Innovative company- Take pride in joining a Global Technology Company. If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV to email@example.com or call me now on 0431564388 to discuss your next role.If this job isn't quite right for you but you are looking for a new position, please contact me for a confidential discussion about your career. At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.