Your new companyA global leader in professional information services, software solutions and services for the health, tax & accounting, finance, risk & compliance and legal sectors. Your new roleAccounting is looking for an enthusiastic, digital-savvy Senior Marketing Specialist, Enterprise Software to join the Asia Pacific Marketing Team. This person will be a senior member of the marketing team and help drive business success by planning, executing, and optimising all marketing and communications activity for Enterprise Software solutions.Key Duties:You will be responsible for the following;Devise and execute marketing strategy, and campaign plans, to meet the product portfolio’s local and international MQL and sales goals.Collaborate, and develop strong working relationship, with Commercial, Product and Sales to ensure successful execution of marketing and campaign plan .Create and manage a partner program marketing (sell through and sell with the Big 4) including the messages and assets required for successful selling with our Big 4 partners.Working closely with the business, identify and execute sector focused campaigns and account-based marketing campaigns for specific, high-value target prospects.Conducts sub-segmentation analysis around persona needs and buying preferences.Drive thought leadership strategy and delivery of Content.Marketing program via blogs, ebooks, webinars, eDM newsletters and live events.Deliver and maintain marketing assets that build knowledge, engagement, and competitive differentiation across the customer journey.Manage and engage various association partnerships and 3rd party advertising channels.Partner with Digital Marketing Manager, regarding website optimisation, social media advertising, and SEM campaigns. Your skills and experienceMinimum 8 years’ experience as a generalist marketing and communications professional.Account-based marketing experience is essential.Advanced copy writing experience.Excellent written and verbal communication.Demonstrated ability to manage several projects concurrently, with excellent time management and organisational skills.Ability to manage multiple stakeholders, with competing priorities, across the business.Action-orientated approach to work and always quick to respond.Takes initiative without prompting.A strong understand of product marketing best practice.Advanced working knowledge of SFDC, GoToWebinar, and ideally Pardot. Your benefitsWork/life balance- We encourage and support flexibility.Great culture- Our close-knit team is fun and friendly with social events from time to time.Location- Head office is located in Sydney.Innovative company- A leading Global Fintech.Your next stepIf you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV to firstname.lastname@example.org or call me now on 0431564388 to discuss your next role.If this job isn't quite right for you but you are looking for a new position, please contact me for a confidential discussion about your career.At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.