📊 Marketing Database Analyst – Brisbane, Australia
Are you an analytical thinker with a keen eye for data who is ready to play a critical role in driving effective marketing campaigns?
Our client is seeking a Marketing Database Analyst to join their Growth Ops MMA team, based in Brisbane. This is a crucial individual contributor role, reporting to the Senior Manager of Marketing Automation.
The Role: What you'll be doing
This position sits at the heart of the marketing function, focused on both campaign delivery and commercial analysis. You will be instrumental in ensuring the business delivers highly personalised and relevant customer communications.
Campaign Delivery: Take ownership of the end-to-end delivery of commercial campaigns across direct channels (e.g., eDM, SMS, direct mail), focusing on developing and delivering accurate customer data sets.
Analysis & Insights: Develop actionable campaign and commercial analytics to drive continuous improvement and innovation within marketing initiatives.
Data Evolution: Drive the constant evolution of data-driven marketing by developing data processes and implementing automation of data flows to increase efficiency and accuracy.
Collaboration: Work closely with Product Marketing Managers and Growth Ops stakeholders to disseminate analytical insights and provide regular reporting.
What you will need
We are looking for a motivated and methodical analyst who can provide quality data outputs vital for campaign performance.
Required Skills & Experience:
Strong SQL coding skills and the ability to extract and organise data for analysis.
Proven experience in developing reports and extracting/communicating important insights to stakeholders.
A Business, IT, or Stats related degree (or equivalent practical work experience).
A collaborative approach, with the ability to communicate effectively across a range of stakeholders.
Desirable Experience (A bonus, not a requirement):
Familiarity with marketing automation tools (e.g., Salesforce Marketing Cloud, Braze).
Experience in direct marketing or working with customer data sets to generate target lists.
Knowledge of Google Big Query, SAS EG, or data visualisation tools like Tableau.
Why Apply?
This business is committed to safeguarding a brighter future for its customers and employees, fostering a culture of high performance and integrity. They offer competitive rewards and development opportunities in return for your dedication. If you are ready to take the next step and apply your data skills to influence real commercial outcomes in a dynamic industry, we encourage you to apply to shauna.lawlor@randstaddigital.com.au
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
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