Your new companyLeading provider of IT products and services for the global marketplace including hardware, software, networking, business solutions, and more. Your roleBrand Manager – Trade Marketing (BM - TM) is responsible for developing marketing programs targeted to FGA retailers, wholesalers, distributors and specialists that resell our FGA products to consumers. The BM-TM must coordinate and implement marketing programs that increase FGA brand presence and market share and improve customer satisfaction. The BM - TM will also work closely with the sales team and state management team to ensure that trade marketing strategies are aligned with sales objectives and revenue targets. Duties and responsibilitiesUtilise a strong analytical ability to measure, optimise and report on the performance of all Trade marketing campaigns against set goals (ROI and KPIs)Accurate campaign budget tracking and forecastingWorking with appointed Media agency in the development of effective Trade media strategies, plans, and reportingLiaise with external suppliers and internal stakeholders regarding the development, execution, and reporting of all Trade promotional activityWorking closely with Channel Managers (Retail / Dealer / Commercial) to grow share in each channel and execute all trade related activity, events, and incentive programsDevelopment / production of commercial case studies.Leveraging key sponsorship commitments and partnerships to achieve set B2B objectivesDevelopment of new and improved POS, signage, and merchandiseManagement of the co-operative advertising process and initial reviews against brand guidelinesSupporting the State Managers in the planning and execution of Local Area Marketing Activities to drive market share in targeted areasContribute to objective setting and marketing strategies, providing market and target audience insightsManagement of all Trade focused collateral, ad-hoc advertising and creative requestsManage day-to-day Trade Public Relations requirementsNew Product Launch supportInternal and External CommunicationsContent planning, copy review and writingSkills & ExperienceBachelor’s Degree in business/marketing or related discipline.4 – 6 years’ experience in similar position preferably in the HVAC sector.Proven ability to interpret data and drive value added insightsStrong knowledge of Markets.Ability to lead, develop and grow a Team including cross functions skills.Budget management experience.Project management skills. BenefitsWork/life balance- We encourage and support flexibility.Great culture- Our close-knit team is fun and friendly with social events from time to time.Location- Head office is located in Parramatta.Innovative company- Take pride in joining a Global Tech Company.Your next stepIf you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV to email@example.com or call me now on 0431564388 to discuss your next role.If this job isn't quite right for you but you are looking for a new position, please contact me for a confidential discussion about your career.At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.