marketing business partner in Dandenong

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job details

posted
location
dandenong, victoria
specialism
marketing & communications
job type
contract
salary
AU$ 78,700 - AU$ 80,000 per year
reference number
90M0342724_1523318925
contact
chloe sharpin, randstad
phone
03 8319 1150
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job description

You will lead and take ownership of a product portfolio and proactively plan out marketing activity and events for the year. Media planning, writing and executing marketing plans and delivering first-class activation events will be part of your remit. You will identify products within the lifecycle and highlight opportunities to management for consideration.

This is a newly structured position, aimed at providing a high level of specialist marketing service provision to teaching areas and more reward for you as an individual – you will own your successes and create the marketing plan for your area, while being supported and being part of the corporate marketing team which includes a team of enthusiastic and creative professionals. The work needs to be undertaken to drive business growth within the strategies and KPIs of the overall strategy.

Leadership:

Actively educate leaders within your teaching areas on branding and high quality customer engagement and its importance in building value and generating growth

Present publicly in team or Business group meetings as required to outline key marketing activities Operational management

Draft and execute the marketing plan/plans for your portfolio, building on the corporate marketing strategy.

Conduct regular campaign evaluations to ensure effective use of spend and that performance is in line with expected results, adjusting where appropriate.

Identify good news stories from within your area and build content on existing marketing channels to share these successes and engage prospects, including identifying Public Relations opportunities and drafting media releases.

Plan and execute video and photo shoots and liaise with students, teaching areas, marketing colleagues and external agencies to deliver high-quality results that adequately represent the organisation within time and budget imperatives

Act as a communication point between your portfolio areas and the marketing team to enhance collaboration and ensure good-news stories are effectively communicated across multiple content platforms.

Stakeholder management:

Engage and consult with the teaching area managers and Business Group Executive Director to understand and market product and programs to different student cohorts and build business opportunities

Conduct a market analysis and provide advice on where products sit within the competitive landscape

Develop an integrated marketing plan and consult with thehin the competitive landscape

Develop an integrated marketing plan and consult with the teaching area Business Group Executive director and your manager and drive its implementation

Selection Criteria:

Qualifications

Essential :

A degree level tertiary qualification (marketing, public relations, journalism or communications) and extensive /significant experience in a marketing role managing, coordinating or overseeing a marketing portfolio

Desirable: Knowledge of current education and training issues across the VET and HE sectors.

Skills and Experience

Essential:

Highly developed stakeholder management skills

Demonstrated experience in end-to-end planning, execution and evaluation of effective marketing and communications plans to achieve growth

Extensive experience in digital, print and relationship marketing including event management, sponsorships and content creation

Experience in lead generation marketing techniques

Self-starter that works well under pressure in an environment of change

Desirable:

Experience in digital marketing including Facebook, Google AdWords, retargeting and display including A/B Testing highly desirable

Strong ability to take business needs and deliver effective marketing strategies in response to those needs

Experience in the Vocational Education and Training (VET) or Higher Education (HE) sector, or within a marketing agency highly desirable

If you meet the above criteria, please apply now with a supporting statement.



skills

marketing, marketing business partner, product marketing

qualification

Bachelor Degree in related field

educational requirements

Bachelor Degree