marketing automation specialist in Adelaide

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job details

posted
location
adelaide, south australia
specialism
marketing & communications
job type
permanent
salary
AU$ 70,000 - AU$ 90,000 per year
reference number
90M0337289_1531885878
contact
miya kobayashi, randstad
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job description

Company

Our client is a leading global innovative company with head office in Adelaide, South Australia.

Work Culture and Benefits:

  • Progression within a successful growing company, offering competitive remuneration. Relocation fees to be provided if successful candidate is from interstate
  • A positive work environment, where you are encouraged and supported to achieve success professionally, while contributing to a globally operating South Australian business
  • Career development in a business with a portfolio of renowned talent in the industry

Role and Responsibilities:

Reporting to the Marketing Manager, you will:

  • Define, implement and execute marketing and email automation strategy including driving engagement, user acquisition and user conversion
  • Test and optimise all aspects of the user journey flow with the app, from download to conversion, to in app engagement and app experience via email
  • Identify opportunities to improve and optimise engagement and facilitate end-to-end conversion, including testing, launch and targeting processes
  • Work closely with the UX Designer to leverage your knowledge and experience of the user journey to design engagement and conversion strategies
  • Own email and push automation strategy, optimising existing funnels and developing new funnels which assist in acquiring new users, converting new users, recovering lapsed users and engaging with both new and existing users
  • Develop automation strategies to optimise performance across all other active acquisition, conversion and engagement channels, including web, email, push, social and mobile
  • Develop positioning, messaging, competitive analysis reporting and work to translate these into strategies and concise and compelling customer-facing materials

Requirements:

  • Tertiary qualification – degree in marketing or similar field
  • Professional experience in a Digital Marketing position which includes customer engagement through apps in a fast-paced environment is essential
  • A proven track record of implementing email automation strategies and marketing funnels across multiple channels to increase engagement, user experience and drive revenue
  • Strong experience with email and push automation platforms
  • Proficient in the Google suite of products, particularly docs and sheets
  • A passion for digital marketing, marketing automation strategies, data analysis, user experience, and a strategic mind with creative flair

How to apply:

Candidates can apply in strict confidence via the 'apply for this job' button. Initial phone enquiries can be made during business hours to Miya Kobayashi at Randstad on 08 8468 8007. Thank you.

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.

skills

Email Automation, Marketing Automation, Digital Marketing

qualification

Marketing or similar tertiary qualification and previous experience in a digital marketing role

educational requirements

Bachelor Degree