Your new companyAre innovators, and have been at it for more than three decades. And we don't stand still. As the world evolves, so do we – inventing new solutions to solve important problems, perfecting those solutions and delighting our customers. In short: Powering prosperity around the world. The breadth and depth of these customer-driven innovations mean limitless opportunities for you to turn your ingenious ideas into reality. Key Duties:Owns all ROW SEO & content marketing with key success metrics being GNS (gross new subscribers), revenue, conversion and CPA.Own channel planning and forecasting on a yearly, quarterly and monthly basis, including managing budgets to ensure efficient CPA.Strategic thinking - developing 1 & 3 yr plans for SEO & Content marketing with focus on growth and expansion.Collaborate with External vendors/Agency partners to drive goals and focus towards driving efficiency.Lead the prioritisation, development and implementation of new content & content changes within our Content Management System.Develop digital marketing strategy covering SEO, Content marketing to drive customer growth & revenue.Work closely with Paid Media, Social and internal & external Design teams to improve our Owned and Earned presence.Ensure CMS and other web tools meet local needs while driving alignment with international and corporate teams.Plan, develop and implement our SEO strategy with focus on Mobile web/App.Strong focus on technical SEO, on-page website SEO optimization to drive organic traffic and ROI maximization.Direct and coordinate content teams for content requirements (QRC) & off-page search engine optimization tasks like link-building, forum commenting, etc.Ensure that all web pages have required tracking and SEO elements working closely with the Web Analytics and SEO teams.Define and drive rapid testing plans for continuous site optimization and usability improvements, including reporting results, learnings & next step.Collaborate with central & global teams to build world-class practices in Web Development and SEO.Evaluate content copy and creative execution and provides constructive feedback to agencies.Use learning tools effectively to support decision making, e.g., A / B testing and experimentation.Build and develop a high performing team that is engaged and motivated to deliver excellent business results across the entire organization.Exhibit a passion for innovation, as well as tenacity for owning the end-to-end customer experience, collaborating across multiple functions and driving business results for both the short and long term. Your skills and experience5-7 years experience in SEO & Content Marketing Management.Outstanding team player with a client partnership mindset to interact effectively with technical and non-technical colleagues and agency partners.Customer-focused - tenacious about understanding customer behaviors, and passionate about delighting customers at every touch point they have.An understanding of UX concepts and ability to work with designers to create engaging pages.Experience with user testing and A/B testing, visual and interaction design experience a plus.Experience using web analytics tools (esp. Adobe site catalyst) to identify improvement areas and to measure test results.Analytical mindset – Be able to support your case for change with data, and structure tests that deliver conclusive and actionable outcomes. Continuously learn with rapid experimentation.Effective communicator at all levels in the organization, including executives.Experience of working in a fast paced environment focused on growth.Prior work experience in African &amp; Asian markets will be an added bonus. Your benefitsWork/life balance- We encourage and support flexibility.Great culture- Our close-knit team is fun and friendly with social events from time to time.Location- Head office is located in Sydney CBD.Innovative company- Take pride in joining a Global SaaS Company.Your next stepIf you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV to email@example.com or call me now on 0431564388 to discuss your next role.If this job isn't quite right for you but you are looking for a new position, please contact me for a confidential discussion about your career.At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.