digital marketing specialist in Dandenong

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job details

dandenong, victoria
job type
AU$ 63,000 - AU$ 70,000 per year
reference number
shrawani shekhar, randstad
03-8319 1164
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job description

This premier TAFE institution is seeking a Digital Marketing Specialist to support and develop the Institution's brand footprint in Australia. Seated in the digital marketing team, this newly created role is responsible for providing advice and guidance on improvement projects that transform customer exprience through the proliferation of digital tools.

Key Responsibilities:

  • Oversee the implementation, review and training across the Intitute relating to the Course Information System (CIS) is maintained via the Content Management System
  • Support digital marketing strategies and activities aligned to the business priorities that deliver improved client service outcomes
  • Proactively engage with digital agencies to enhance SEO/Email Marketing/Social Media capabilities of web assets
  • Liaise with the Content Marketing Specialist to implement an annual schedule that alignes with the broader organisation goals
  • Provide analysis and insights into the institution's online activity to assist with measuring communication campaigns and the effectivenss of digital marketing activities

Key Requirements:

  • A degree-level tertiary qualification (digital marketing, public relations, journalism or communications) or equivalent
  • At least 2 years of experience in a Vocational Education & Training (VET) or Higher Education sector or within an agency is highly desirable but not essential
  • Proficiency in Content Management System (preferably Sitecore)
  • Strong project management and stakeholder management skills
  • Knowledge of Google Analytics, Tag Manager, A/B Multivariate testing, optimizing web content for search

To apply in confidence for this position or similar please hit the "Apply Now" button below or contact Shrawani Shekhar at 03 8319 1164 or email for a confidential discussion.


Digital Marketing, Sitecore, Email Marketing, Social Media Management


The successful candidate should have demonstrated experience using Sitecore CMS and all aspects of digital marketing with strong stakeholder management skills.


This position is responsible for supporting the strategic positioning of all digital mediums to ensure ongoing organisational capability and drive brand awareness, acquisition and retention.

educational requirements

Bachelor Degree