digital marketing lead in Sydney

wynn stefani, randstad
job type
AU$ 500 - AU$ 600 per day

job details

sydney, new south wales
marketing & communications
job type
working hours
AU$ 500 - AU$ 600 per day
reference number
wynn stefani, randstad
Apply with
add to saved jobs print

job description

As an experienced Digital Marketing Lead you will be responsible for developing the digital strategy while leading a team of digital experts. Using your knowledge in the SMB segment, you will be leveraging customer insights and data to co-develop value proposition, segmentation and GTM strategy. This is a hands on role requiring you to grow and maintain organic & paid media, including performance tracking and weekly optimization. On top of it all you should exhibit a passion for innovation, as well as tenacity for owning the end-to-end customer experience, collaborating across multiple functions and driving business results for both the short and long term.

To be considered for this role you must be a PEOPLE LEADER and showcase expertise across paid social, SEO & search.


  • Partner with sales teams to develop and execute paid media strategies ensuring integration and cohesiveness.
  • Be ahead of the curve with new media and paid media opportunities, test and prove through rapid experimentation. Including mobile marketing.
  • Grow and maintain organic & paid media reporting infrastructure, including performance tracking and weekly optimization
  • Hands-on analysis of data to continuously improve conversion and ROI of paid media & organic channels
  • Collaborate with central & global paid media partners to build world-class practices
  • Own channel planning and forecasting on a yearly, quarterly and monthly basis, including managing budgets to ensure efficient CPA
  • Identify big insights by synthesizing inputs from multiple data sources to unlock growth opportunities; develops business cases and activation plans to support
  • Leverages customer insights to influence product roadmap


  • +10 years experience in digital marketing
  • People leadership skills and experience managing remote workers
  • Motivational leadership (driving high performance from team members)
  • Demonstrated ability to work in a matrix environment
  • Customer-focused - tenacious about understanding customer behaviors, and passionate about delighting customers at every touch point
  • Excellent creative problem solving skills, ability to glean insights, develop a vision and make it come to life with actionable plans.
  • Analytical mindset – Be able to support your case for change with data, and structure
  • tests that deliver conclusive and actionable outcomes. Continuously learn with rapid
  • experimentation.
  • Effective communicator at all levels in the organization, including executives.
  • Experience of working in a fast paced environment focused on growth
  • Ideally experience in managing change
  • Prior work experience in African and/or Asian markets will be an added bonus.

Contact for more details or click APPLY


SEM, display, paid social, SEO, content marketing, digital, brand marketing SMB Segment


10 + years in Digital Marketing and experience in the SMB Segment

educational requirements

Bachelor Degree