digital marketing lead in Sydney

posted
contact
wynn stefani, randstad
job type
contract
salary
AU$ 500 - AU$ 600 per day

job details

posted
location
sydney, new south wales
specialism
marketing & communications
job type
contract
working hours
Full-Time
salary
AU$ 500 - AU$ 600 per day
reference number
90M0403919_1573444812
contact
wynn stefani, randstad
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job description

As an experienced Digital Marketing Lead you will be responsible for developing the digital strategy while leading a team of digital experts. Using your knowledge in the SMB segment, you will be leveraging customer insights and data to co-develop value proposition, segmentation and GTM strategy. This is a hands on role requiring you to grow and maintain organic & paid media, including performance tracking and weekly optimization. On top of it all you should exhibit a passion for innovation, as well as tenacity for owning the end-to-end customer experience, collaborating across multiple functions and driving business results for both the short and long term.

To be considered for this role you must be a PEOPLE LEADER and showcase expertise across paid social, SEO & search.

Responsibilities:

  • Partner with sales teams to develop and execute paid media strategies ensuring integration and cohesiveness.
  • Be ahead of the curve with new media and paid media opportunities, test and prove through rapid experimentation. Including mobile marketing.
  • Grow and maintain organic & paid media reporting infrastructure, including performance tracking and weekly optimization
  • Hands-on analysis of data to continuously improve conversion and ROI of paid media & organic channels
  • Collaborate with central & global paid media partners to build world-class practices
  • Own channel planning and forecasting on a yearly, quarterly and monthly basis, including managing budgets to ensure efficient CPA
  • Identify big insights by synthesizing inputs from multiple data sources to unlock growth opportunities; develops business cases and activation plans to support
  • Leverages customer insights to influence product roadmap

Experience:

  • +10 years experience in digital marketing
  • People leadership skills and experience managing remote workers
  • Motivational leadership (driving high performance from team members)
  • Demonstrated ability to work in a matrix environment
  • Customer-focused - tenacious about understanding customer behaviors, and passionate about delighting customers at every touch point
  • Excellent creative problem solving skills, ability to glean insights, develop a vision and make it come to life with actionable plans.
  • Analytical mindset – Be able to support your case for change with data, and structure
  • tests that deliver conclusive and actionable outcomes. Continuously learn with rapid
  • experimentation.
  • Effective communicator at all levels in the organization, including executives.
  • Experience of working in a fast paced environment focused on growth
  • Ideally experience in managing change
  • Prior work experience in African and/or Asian markets will be an added bonus.

Contact wynn.stefani@randstad.com.au for more details or click APPLY

skills

SEM, display, paid social, SEO, content marketing, digital, brand marketing SMB Segment

qualification

10 + years in Digital Marketing and experience in the SMB Segment

educational requirements

Bachelor Degree