Your new companyAn internationally leading provider of a premium service pathways both in Australia and overseas, delivering a transformative experience by preparing people for success. Your new roleWorking closely with the Marketing and Content Producer, the Digital Marketing Coordinator is responsible content development and implementation of digital marketing activities (advertising campaigns, email automation, social media) to maximise lead generation. Key Duties:The successful candidate with be responsible for the following;Contribute to the development of marketing and communications strategies using marketing research and competitor reviews, and implement the plans to grow the business and achieve business goals.Manage email marketing, CRM and automation activities including writing and developing compelling content to drive applications and conversion.Research, create and deliver high quality content across digital channels (including but not limited to email content, web content, collateral content, social content, photography, videography)Liaise with Media Agency to implement and manage paid media campaigns across all channels including SEM, social, display etc. in key markets across the world.Analyse, review and report on the effectiveness of digital campaigns and social media engagement.Understand and monitor the customer journey and user experience across all touch-points, providing recommendations of marketing and communications activities to drive growth. Your skills and experienceBachelor’s degree in Marketing, Business, Communications or related degree and/or equivalent experience.Proven experience in copywriting for digital channels.Excellent written and verbal communication skills.Extensive experience in a wide range of marketing communication activities including marketing automation, digital advertising and content production.The ability to think laterally, analytically and conceptually in developing marketing plans and initiating projects.Experience meeting individual and business KPI’s and goals.Experience with Marketing Automation tools such as Microsoft Dynamics, Click Dimensions or Adobe Campaigns.Working knowledge of HTML and CSS for email. Your benefitsWork/life balance- We encourage and support flexibility.Great culture- Our close-knit team is fun and friendly with social events from time to time.Location- Head office is located in the Eastern Suburbs.Innovative company- Take pride in joining a National Institution. Your next stepsIf you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV to firstname.lastname@example.org or call me now on 0431564388 to discuss your next role.If this job isn't quite right for you but you are looking for a new position, please contact me for a confidential discussion about your career. At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.