Your new companyIs an industry leader within consumer electronics. They believe in their people, trust in their positive intentions, encourage ideas and have actively developed a diverse workforce. Your new role Manage, develop and implement marketing plans across the Category. Primary area of focus will be TV & Audio Visual products. However, with change in business scope (projects and workflow) the candidate may be required to work across the broader portfolio. Key Duties:The successful candidate with be responsible for the following;Senior leadership of all marketing strategies and activities for the AV/TV category.Lead the annual planning process for TV & AV products, aligned to brand, category, and business objectives.Drive the consumer research agenda to identify gaps in consumer and market needs and uncover insights that will lead to business growth opportunities.Deliver growth strategies that will drive penetration of AV/TV products, optimising marketing resources against business priorities to drive maximum effectiveness and efficiencies of marketing budgets.Develop communication message strategy and brand architecture across the AV/TV range ofproducts.Responsible for the planning and execution of integrated campaigns and product launches through the line across major consumer touchpoints including digital and performance marketing, traditional ATL, new media and influencers, Public Relations, CRM, brand experiences and partnerships.Manage roster of media and creative agencies to deliver innovative solutions across key marketing initiatives and communications campaigns, ensuring all activities are delivered on time, on budget, whilst maintaining an open relationship of reviewing partnership and ongoing feedback. Your skills and experienceBachelor Degree in Marketing.Minimum 5+ years of relevant experience, in a CE environment and/or FMCG (competent brand manager / Senior Brand Manager level) and/or Commercial Experience.Experience in the development and application across a range of the marketing mix including: Advertising development, Media selection, Promotions, Public Relations, Sponsorship, Online, Experiential and Development of communications for retail environment/POS development.Strong project management skills with ability to autonomously (lead) implement and execute marketing plans.Demonstrated ability to manage marketing budgets.Demonstrated analytical skills.Your benefitsWork/life balance- We encourage and support flexibility.Great culture- Our close-knit team is fun and friendly with social events from time to time.Location- Head office is located in Inner West.Innovative company- Take pride in joining a Global Technology Company. Your next stepsIf you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV to email@example.com or call me now on 0431564388 to discuss your next role.If this job isn't quite right for you but you are looking for a new position, please contact me for a confidential discussion about your career.At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.