crm strategist in Inner Suburbs Melbourne

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job details

inner suburbs melbourne, victoria
marketing & communications
job type
reference number
lily cox, randstad
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job description

CRM Strategist

Creative Agency

Due to rapid growth within the business, an integrated digital agency is seeking an outstanding CRM Strategist. This is a newly created role and would best suit someone who has a genuine passion for developing great customer relationships for clients.


  • Offers innovative, open, autonomous and accountable culture
  • Opportunity to work in a high performing team
  • Work for a rapidly growing creative agency
  • Competitive salary

Role of CRM Strategist

  • Reporting into the head of Customer Experience you will work on a brand new key account, developing their CRM and customer journey strategy.
  • You will be required to articulate the value, opportunity and approach of developing and implementing particular CRM strategy’s for clients.
  • You will need to segmentate customer data into user profiles.
  • Responsible for analysing the consumer journey and the integration of eDM/SMS and touch points within customer journeys.
  • You will be responsible for looking at ways to optimise the consumer journey.

Skills and Requirements

  • Experienced 4-5 years as a CRM Manager/strategist .
  • Up to date knowledge of CRM platform solutions and experience working across Salesforce product suite including Marketing Cloud, Advertising studio & Social Studio.
  • Have a passion for consumer insights and analysing the customer journey.
  • Experienced integrating CRM systems within the customer journey.
  • Rewards and loyalty program experience is an advantage.
  • Able to deliver CRM strategies to clients.
  • A team player who has a collaborative approach working across the CX and digital teams on eDM/SMS journeys, data flows and reporting.

To apply in confidence for this position or similar please hit the "Apply Now" button below or contact Lily Cox at 0383191231 for a confidential discussion.


CRM, Data insights,

educational requirements

Bachelor Degree