brand manager in South Eastern Suburbs Melbourne

apply now

job details

posted
location
south eastern suburbs melbourne, victoria
job category
Advertising, Marketing & Public Relations
job type
permanent
reference number
90M0331633_1515711582
contact
laura patten, randstad
apply now

job description

Hungry and driven, you will work to drive this brand forward in 2018, through New Product Development and strengthening existing commercial relationships. This Brand Manager will be able to execute ATL and BTL campaigns whilst also being the able to determine conumer insights. A Global leader, in return for your hard work you will be supported and challenged.

  • Researching consumer markets, monitoring market trends and identifying potential areas in which to invest in NPD
  • Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery
  • Marketing social media and campaigns
  • Digital Marketing
  • Monitoring product distribution and consumer reactions through focus groups and market research using Aztec
  • Maintain an effective product portfolio
  • Investigate potential cost savings for the portfolio, whilst maintaining the quality of the brand attributes
  • Develop various marketing collateral
  • Attend events
  • Monitor marketing trends and keep a close eye on competitive products in the marketplace
  • Undertake Price analysis
  • Monitor & develop brand plans through use of focus groups and market research where required
  • Monthly reporting
  • Prepare Annual Budget and Marketing Strategies



skills

Brand Manager

qualification

Bachelors Degree in Marketing