Our nation’s much loved broadcaster, the Australian Broadcasting Corporation (ABC) has been voted Australia’s most attractive employer at the third annual Randstad Award, edging out perennial favourite Virgin Australia and consistent top 10 performer BAE Systems. ABC’s win cements its position as Australia’s most attractive employer, following its second place finish at last year’s Awards.
The Randstad Award, presented in front of senior executives of 150 of Australia’s largest employers last night at the Museum of Contemporary Art in Sydney, recognised the organisations which Australians perceive as the most attractive employers in the country.
Deb Loveridge, Managing Director Asia Pacific of recruitment & HR services specialists, Randstad, says being recognised as the nation’s most attractive employer is an impressive achievement, and management and employees of the ABC should be extremely proud.“Winning the Randstad Award this year, following a strong result last year, means the ABC can confidently lay claim to being Australia’s most attractive employer.”
In terms of attractiveness amongst the Australian population, the ABC is particularly attractive to women, the older generation (60-64 years of age), and ranked extremely favourably across all key criteria including interesting job content, good learning & development opportunities, long term job security, career progression opportunities, strong workplace culture and their ability to offer a good work-life balance.
While ABC took out the overall Randstad Award, according to Australians, the most attractive industry to work for in 2013 is Aviation, with Virgin Australia winning this industry sector award. Mining & resources is perceived as the second most attractive sector in Australia with last year’s Randstad Award winner Newcrest Mining, securing first position; and fast moving consumer goods (FMCG) took out third most attractive industry, with Coca-Cola being awarded most attractive company in FMCG in Australia.
The media sector increased in attractiveness for Aussies in 2013, with Channel 7 appearing for the first time in the list of top 20 most attractive employers in the country, achieving an impressive fourth position.
Loveridge says for the first time this year, Federal Government departments were included in the Randstad Award research and it’s great the public sector is seen as such an attractive industry to work in, with multiple entries featuring in the top 20, including Department of Immigration & Citizenship (6th); Department of Health & Ageing (7th), Department of Defence (11th) and Australia Post (12th).”
“The Randstad Award is of special significance given the ever-changing nature of work and the priorities of Aussie workers. The past year has seen increasing confidence and a shift in focusfor people who needed security in their jobs in 2012, to this year wanting to be recognised and rewarded for their hard work and loyalty through better salary and benefits.
“With people increasingly looking for employers who will reward their efforts and contribution to the organisation, being viewed as an employer who cares for and invests in their people has never been more important to secure and retain top talent in the years ahead,” says Loveridge. “The stakes for organisations in Australia are high. The market is becoming more and more competitive and people won’t wait around if there is a more attractive option available to them.”
“People will be attracted to employers if they offer the incentives, criteria and working conditions that match their ever changing expectations,” adds Loveridge. “While salary and benefits will always be important, the Randstad Award research highlights the many different factors which Australians find attractive in prospective employers. Business leaders need to consider what benefits are most important to their workforce, whether it’s flexible work arrangements, learning and development programs or career progression opportunities, and aim to offer these to their employees. Just because you can’t outbid your competitor, doesn’t mean your organisation is automatically less desirable in the eyes of employees,” says Loveridge.
“Ongoing investment in your workforce takes a strong commitment from senior management, and the ABC, along with other top performing employers in this year’s Randstad Award should be commended for understanding the benefits which will be realised by placing the needs of their people at the forefront of their business. “Keeping your finger on the pulse of what workers want is the best way to maintain a strong employer brand and remain attractive to workers looking to change jobs. The Randstad Award employer branding research provides valuable information to employers across the country and around the world.”
Randstad Award Top 20 most attractive organisations in Australia for 2013 are: